Sub-Saharan African pay TV broadcaster SuperSport has revealed a ground-breaking initiative aimed at investing in schools sport in South Africa.
The SuperSport Schools initiative will broadcast many schools sporting fixtures as well as identify young talent. Schools will have access to technology production facilities and parents will be able to view school sports anytime and anywhere through the SuperSport Schools mobile app.
According to SuperSport owner MultiChoice, the focus will be on netball, hockey and rugby for the initial implementation phase, with cricket and water polo following as the programme extends.
SuperSport chief executive Marc Jury said: “This initiative is a natural extension of our mission to play our part to grow the pipeline for South Africa’s future sporting heroes. Schools sport is the foundation from which great sporting nations are built. The stronger the foundation, the brighter our future sporting stars can shine.”
The campaign aimed at taking SuperSport Schools to every corner of the continent will be spearheaded by Proteas netball captain Bongi Msomi and Rugby World Cup-winning Springbok Lukhanyo Am.
The initiative is also in partnership with tech firm Nashua, which will play a key part in rolling out the artificial intelligence automated cameras that are designed to produce and distribute live and highlight content via the mobile application and social/digital channels.