Eutelsat Communications has sign a multi-year contract with Travel Africa Network to carry its first African travel channel in high definition.
Travel Africa Network, which broadcasts 100% African content dedicated to promoting tourism and hospitality on the continent, will leverage Eutelsat’s premier video hotspot at 13° East while the Hotbird satellites broadcasts into more than 135 million homes in Europe, North Africa and the Middle East.
Nicolas Baravalle, regional VP for Sub-Saharan Africa at Eutelsat, said: “We are proud to welcome Travel Africa Network to the Hotbird line-up. Their confidence reflects the unparalleled reach of our 13° East of both installed households and luxury hotels, and we hope it will lead the way for more African channels targeting Europe and MENA.”
Maggie Mutangiri, CEO of Travel Africa Network, added: “We are delighted to launch the first dedicated African travel channel on Hotbird, enabling us to broadcast high-quality content to the widest possible audience to promote African travel experiences and attract more visitors to our beautiful continent. We look forward to a long and fruitful relationship with Eutelsat as we look to expand our offer in the future.”