Pay TV operator StarTimes is broadcasting online event Ricky Kej LIVE at One Page Spotlight to help support the World Health Organization (WHO)’s Covid-19 response fund.
The concert, marking Earth Day and led by Grammy winner Ricky Kej, will feature about 40 musicians from six countries, including South African flautist Wouter Kellerman; Senegalese singer Baaba Maal; American singers Laura Dickinson and Lonnie Park; Indian instrumentalist Vishwa Mohan Bhatt; and the Mzansi Youth Choir from Soweto.
StarTimes VP Luis Lu said: “The Covid-19 pandemic is a challenge globally and as a media group, it is our responsibility to ensure that African families can safely enjoy Earth Day’s celebrations and express their support for international communities in its efforts to fight the Covid-19 pandemic.
“Since the beginning of the coronavirus outbreak, StarTimes has launched a series of video-based initiatives to raise awareness about the pandemic with promotional materials that will further create awareness based on WHO advice.”
The concert airs today at 15.30 on StarTimes’ free-to-air channel ST Guide and streams on its mobile app StarTimes ON.