MIPCOM: A show in which a UK radio star goes back to her roots in Nigeria to get a taste of life and love the traditional way is launching at Mipcom in Cannes.
UK-based distributor Hat Trick International has struck a multi-year first-look agreement with Summer Films, adding UK broadcaster Channel 4’s series Manhunting With My Mum to its catalogue.
The show follows Blackburn-born presenter, club DJ and radio host AJ Odudu, who has just turned 30 and remains single, as she goes back to Nigeria to find a man.
The twist is that she brings her mum, who is unimpressed with modern dating methods and has lined up four men she believes could be ideal husband material. After a date with each of these very different guys, in very different parts of Nigeria, will AJ finally find herself a man?
The show was commissioned by Channel 4 earlier this year and aired in August. Hat Trick is launching the show to international programme buyers here at the Mipcom TV market this week.
The company’s deal with Summer Films also includes the upcoming six-part series The Drag Lab, commissioned for Channel 4.
Independent factual specialist Summer Films was established last year by creative director Lucy Hillman (The Choir Military Wives) and Emmy-winning MD Sam Whittaker (Brat Camp, Worlds Strictest Parents).
Hat Trick International will manage global distribution rights to both titles.
“We’re delighted to secure this partnership with Summer Films. Teaming up with innovative independent producers is a key strategy for Hat Trick International and will ensure we continue to deliver the very best content to the global market,” said Hat Trick International’s acquisitions executive Hana Zidek, who brokered the deal.
Hillman said: “Were looking forward to working with Hat Trick International to bring our new productions to the global market. Both Manhunting With My Mum and The Drag Lab will deliver a uniquely entertaining perspective on themes that are relevant to viewers wherever they are in the world.”