China-based pay TV company StarTimes has acknowledged Nigeria as its largest market, after reaching three million subscribers in the country.
The company, which operates DTH and DTT platforms, also revealed it has more than 10 million subscribers in the 30 countries in which it operates, but Nigeria makes up its largest market in Africa.
“Nigeria is currently the largest market for our products and services. We currently have three million subscribers in Nigeria,” said William Masy, StarTimes’ PR director.
StarTimes is aiming to build a factory in Nigeria to further establish its presence, he added. “As soon as we are able to secure location rights, we will definitely establish our factory in Nigeria, because Nigeria is our big market,” he said.
“With a global vision, StarTimes began to expand its services to Africa in 2002 and has been working closely with African governments in promoting digitalisation and information.
“StarTimes has introduced more than 480 quality international channels, most popular African channels and Chinese mainstream media channels. These programmes are broadcast in languages including English, French, Portuguese, Chinese, Swahili, Hausa and Yoruba.”
StarTimes is a subsidiary of Beijing-based StarTimes Media. It is one of Africa’s leading pay TV operators, active in 30 countries and serving 10 million subscribers. It offers a variety of channels from family entertainment to sports.
StarTimes is also working with the Nigerian government to deliver economic growth by promoting digitisation and economic empowerment for Nigeria’s young people.