African pay TV company MultiChoice is set to launch a 24-hour channel called DreamWorks on its digital satellite platform DStv.
The channel will beam kids and family entertainment across sub-Saharan Africa and will offer subscribers to the DStv Premium, Compact Plus and Compact channel packages access to a variety of TV content. DreamWorks starts airing on March 18 on DStv 304.
The move comes after DStv said it would drop four channels run by Cape Town-based eMedia from its DStv satellite platform on April 1, namely eMovies, eMovies Extra, eExtra and eToonz. DStv is expected to add a new movie channel later this year.
Lee Raftery, MD for Europe, Middle East and Africa at DreamWorks’ parent NBCUniversal International Networks & Direct-To-Consumer, said: “We are thrilled to be expanding our long-standing, successful partnership with MultiChoice through its DStv platform, by bringing DreamWorks’ animated series and its beloved characters to households across sub-Saharan Africa. DreamWorks offers the best in kids’ entertainment for all the family, with a strong and engaging content slate that will captivate DStv customers of all ages.”
Georginah Machiridza, executive head of content strategy and third-party Cchannels at MultiChoice, said: “As a business we continue to look for opportunities to expand both our local and international content offering across Africa. By adding DreamWorks, we believe we are adding more value and entertainment to our already expansive kids entertainment portfolio. With DreamWorks our customers can look forward to entertainment suitable for the whole family.”