Interactive e-shopping platform StarTimes GO has won the Brand Journalists’ Association of Nigeria (BJAN) marketing award as the most innovative pay TV and creative brand extension of 2020.
The award was presented at the Associations’ eighth brand and marketing conference, held recently in Lagos.
BJAN chairman Princewill Ekwujuru said StarTimes GO was picked due to the impact it has had in the country, especially during the lockdown periods.
Lazarus Ibeabuchi, PR manager for StarTimes Nigeria, said: “The award bears testimony that StarTimes is not just digital TV, we are now an enabler of the digital lifestyle. The year 2020 has not been the easiest and has popularised many terms we never knew existed.
“An offspring of Covid-19 was ‘Covidnomics,’ the concept of an economy that would now be tied around directives such as physical distancing, cashless payments and the rest.
“Since people, both in Nigeria and other countries, were expected to avoid crowded places, including markets, it became necessary to provide an alternative e-shopping platform which could be just as interactive as the normal marketplace but without the usual crowd.
“StarTimes GO channel was launched to offer a unique shopping experience where customers get entertained while shopping. It helps customers to save money while helping businesses to make money. Its primary aim is to maximise benefits for all and improve the welfare of society.”
tagged in: Brand Journalists’ Association of Nigeria, Lazarus Ibeabuchi, Princewill Ekwujuru, StarTimes GO
African pay TV operator StarTimes has won the award for most innovative digital terrestrial TV brand at the 2020 Marketing Edge Brands & Advertising Excellence Awards.
The event was organised by Marketing Edge magazine and was geared towards celebrating the best innovative minds and brands in the marketing and communications industry, as well as promoting outstanding brand ideas.
Marketing Edge CEO John Ajayi said: “We have watched and monitored these brands, individuals and agencies very closely in the last few years and can confidently attest to their market leadership, resilience, excellence and above all landmark achievements in their various sectors.
“The nomination and subsequent emergence of StarTimes as Marketing Edge Innovative Digital Terrestrial Television, DTT Brand of the Year was a product of painstaking review and assessment of the digital terrestrial broadcasting sector of the entertainment industry in Nigeria.
“StarTimes has, since inception, been avant garde in its deployment of digital broadcast technology, which has set its offerings far apart from and well ahead of competition. Its innovativeness in service offerings, national coverage and even pocket-friendliness has remained unrivalled, always leaving a yawning gap between itself and its closest competitors.”
StarTimes Nigeria PR manager Lazarus Ibeabuchi said: “This award bears testimony to StarTimes’ innovative efforts in driving growth in the DTT space. It’s on record that StarTimes pioneered digital TV inclusion, bringing access to those that were excluded from enjoying the beauty of pay TV.
“This honour affirms our hard work and we pledge our commitment to continually serve homes with innovative solutions that bring the best of TV entertainment.”
tagged in: John Ajayi, Lazarus Ibeabuchi, Marketing Edge, StarTimes