Direct-to-home satellite TV service OurTV has bagged the Nigerian broadcast rights to matches from Spanish top-flight men’s football league La Liga.
OurTV will air the La Liga Santander matches live on its sports channel 120.
Olusola Peters, head of marketing for OurTV, said the partnership partly fulfilled one of the promises made to its users and sports lovers who have been demanding live matches.
He said: “This is one major milestone for OurTV and we want to thank our esteemed users who have always believed and supported us.
“We value your input and suggestions as it is a core culture in OurTV to listen and please our viewers as much as we can. You asked for it. You now have it. Congratulations to us all. This is the beginning and it can only get better.”
He added that OurTV offers content ranging from entertainment to news, education, kids and sports.
“OurTV is Nigerian, aggregated in Nigeria and transmitted on a Nigerian satellite. It is being received on a decoder made in Nigeria by Nigerians. A one-time payment of set-up boxes that offers over 18 unique and exciting channels with the use of home-grown services,” he said.
France-based pay TV operator Canal+ has renewed its sub-Saharan African broadcasting rights deal with Spanish top-flight football division La Liga.
The broadcaster – which also holds rights to the UEFA Champions League, France’s Ligue 1, the English Premier League and Italy’s Serie A in the region – will continue to offer La Liga coverage to its customers in sub-Saharan Africa, Madagascar and Mauritius via the four-season renewal.
Melcior Soler, director of the La Liga audiovisual department, said: “We are pleased to bring French-speaking fans of La Liga another exciting way to discover the competition in sub-Saharan Africa, while extending our successful partnership with Canal+. These are important steps to continuing our global growth together with a historic partner that has broadcast our games in this territory for years.”
Jacques du Puy, sresident of Canal+ International, added: “We are very happy to welcome La Liga for four new seasons, one of the championships most appreciated by our African subscribers and which completes our incomparable offer in terms of international football.”
Spanish top-flight football division La Liga has renewed its broadcasting rights deal with sub-Saharan African pay TV channel SuperSport, part of MultiChoice Group.
According to SuperSport, this deal is central to its aim to be the home of football on the African continent. The agreement ensures it continues to be the home of La Liga throughout sub-Saharan Africa in all languages apart from Arabic and French.
SuperSport CEO Gideon Khobane said: “We’re delighted to have finalised a new deal, as football is one of our popular broadcast pillars. La Liga is a fantastic product and our viewers enjoy the excitement on show from week to week.”
Melcior Soler, director of La Liga’s audiovisual department, added: “SuperSport has been a strong partner for La Liga in Africa for many years and our fan base across the continent has grown significantly during this time. We look forward to further years of success together.”
In related news, La Liga’s dedicated English-language channel, which made its bow in the UK earlier this year, is set to become available to subscribers of DStv, the direct-to-home satellite service owned by MultiChoice with approximately 18.9 million subscribers.
Pay TV operator StarTimes has acquired the broadcasting rights to matches in Spain’s La Liga football division, which will be aired on its platform in Nigeria from next season.
StarTimes’ entry into La Liga aims to redefine the pay TV sector, attract more Nigerians to the league and end the exclusivity clause in live sports content broadcasting rights in Nigeria following the government’s prohibition of exclusivity rights in broadcasting sporting events in the country.
Lai Mohammed, minister of information and culture, had directed the National Broadcasting Commission to implement a new regulation mandating broadcasters and exclusive licensees to share such rights with other broadcasters.
“This regulation prevents the misuse of monopoly or market power or anti-competitive and unfair practices by a foreign or local broadcaster to suppress other local broadcasters in the television and radio markets,” he said.
Football lovers will be able to watch live Spanish top-tier league matches on the StarTimes platform.