Tag Archives: Kwesé Sports

Kwesé Sports agrees eSports deal

Econet-owned broadcaster Kwesé Sports has signed a five-year contract with ESL, the world’s largest eSports company, to bring eSports tournaments and content to Africa.

Joseph Hundah

Through the partnership, Kwesé Sports will distribute content from ESL, which is owned by Swedish media giant Modern Times Group (MTG), and organise events in its name throughout Africa. The deal reaffirms ESL’s mission to expand into other continents and to make eSports accessible to people across the world.

The agreement means African eSports fans will get the chance to experience tournaments both live and online.

Econet Media CEO Joseph Hundah said: “We have the commitment to transform their platform to an eSports hub in the continent. This new deal will make the young African market even more popular, and we are optimistic about [realising] the entire advantage the partnership promises to bring.”

ESL MD and MTG eSports head Malte Barth said Kwesé represented an ideal partner as its ambitions aligned with ESL’s.

“Kwesé has always concentrated on the eSports lovers among their customers as well as the interaction between them and the eSports population in Africa, especially in South Africa,” he added.

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Kwesé TV’s Cloete joins BBC Studios

BBC Studios (BBCS) has appointed the former MD of general entertainment pan-African pay TV business Kwesé TV to a commercial director role across South Africa and Sub-Saharan Africa.

Pierre Cloete

Pierre Cloete has been named commercial director for branded services for Sub-Saharan Africa, reporting to Louise La Grange, senior VP of branded services.

Cloete joins BBCS from Kwesé where he was serving as entertainment MD when the company went into administration last month. He will start the new role on September 1 from his base in Johannesburg.

During his time at Kwesé he also served as head of Sports Digital Content and acting CEO for Kwesé Sports. Prior to that he worked as head of TV and media for Ericsson in Sub-Saharan Africa.

“The appointment of a commercial director for Sub-Saharan Africa signals our ongoing commitment to the market and a continued local presence on the ground,” said La Grange in a statement.

“Pierre has a proven track record in the African television industry and I am confident that his experience and local knowledge will put BBCS in the best position to achieve our ambitions for growth.”

Cloete said: “I am delighted to join BBCS as commercial director for branded services across sub-Saharan Africa.

“The quality of the BBC channels and its content is first class, and it is an honour to join the BBC Studios team.

“Africa is filled with amazing people that enjoy great stories and love quality content. The potential is ever increasing in Africa as more stories are being told and consumed, and I look forward to adding value to the BBCS team.”

His appointment comes shortly after BBCS restructured its Central Europe, Middle East and Africa region and also after the sudden exit of Joel Churcher, the BBC’s Africa boss, in July.

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Kwese Sports to air World Cup live

Terrestial televison audiences in Nigeria will be able to view the Fifa 2018 World Cup live after the Broadcasting Organization of Nigeria (BON) reached an agreement with free-to-air network Kwesé Sports.

John Momoh

The deal will see Kwesé Sports air 32 live matches of the World Cup, being held in Russia this summer, on terrestrial TV.

John Momoh, BON’s chairman, said: “We are focused on providing the best services to our audience and clients. And by combining the wide and national coverage of our members with Kwesé’s offering, we can ensure that all Nigerians have the opportunity to watch the matches and cheer our great Super Eagles to victory during the World Cup when watching free-to-air TV, regardless of wherever or not you are in Nigeria.”

Zakary Wasara, CEO of Kwesé Sports Nigeria, said: “What is really important for us is to make sure that all Nigerians are able to have access to the World Cup.”

Kwesé Sports also recently signed an agreement with Aim Group, parent company of radio stations Nigeria Info, Cool Fm, Wazobia Fm and Arewa Radio, ensuring that 32 of the 64 matches are aired live on radio.

Kwesé Sports is the official broadcaster of the 2018 World Cup, which starts on June 14 and ends on July 15.

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