Subscribers to the pay TV services owned by Econet Media have reacted with mixed feelings to the company’s decision to shutter satellite TV platform Kwesé TV and reduce of channels it offers elsewhere.
Earlier this week, Econet pulled the plug on its 18-month-old satellite pay TV service Kwesé TV as it aligns its business to growth in fixed broadband and mobile penetration on the African continent.
Johannesburg-based Econet is now focusing on free-to-air Kwesé Free Sports, mobile VoD platform Kwesé iflix and OTT service Kwesé Play.
Out of the 65 channels once carried on Kwesé, only about 14 are now being aired on the cable TV platform, including a collection of free channels, Kwesé sports and religious channels. This action took effect on November 1 and resulted in many comments by subscribers.
One Lagos-based subscriber, Mustapha Olaiya, said: “I am surprised at the sudden cancellation of Kwesé TV. I wasn’t expecting it. I was confused when I saw only 14 active channels. Why will Kwesé not inform its customers of this development because I only saw the news online?”
Another Kwesé TV subscriber, based in Ibadan, said: “I just got the decoder three months ago. So what should I do with it? What will happen if the company changes its decision on the new Kwesé Play offer?”
Industry analyst Temidayo Sesan said Kwesé TV’s shutdown was predictable due to stiff competition new entrants face in the pay TV space. He said: “The pattern is the same every time. They arrive, they promise a lot of things, they deliver for a couple of months, struggle for even more months and eventually shut down.”
Customers have been advised to get the new OTT box Kwesé Play in order to gain access to the company’s digital streaming services since the business is being repositioned to focus on mobile entertainment business.