African pay TV firm StarTimes has added a 24-hour news channel to its platform.
PlusTV Africa provides news relating to sports, entertainment, politics, business and more.
StarTimes brand and marketing director Qasim Elegbede said: “PlusTV Africa is proof of our effort in meeting the demand of our subscribers seeking more news and entertainment channels.
“As a listening organisation fulfilling its promise to customers, we have over time provided the best access to great, educative, informative and entertainment content on our platform. The yearnings of our customers have led to the launch of PlusTV Africa.”
Kayode Akintemi, MD and editor-in-chief of PlusTV Africa, added: “Our mission is to change the narrative of news reportage in Nigeria and across Africa by providing 24-hour objective, fair and balanced stories with incisive and robust analysis that create in-depth understanding through programmes that are informative, engaging and empowering with a view to challenging leadership and proffering solutions for political and economic growth.
“Consumer brand advertisers and their agencies can now easily reach their target audiences through PlusTV Africa, which is now distributed across all packages on the StarTimes platform.”
PlusTV Africa is on channel 308 on digital terrestrial television and in all StarTimes bouquets.