Tag Archives: John Adewusi

Nigerian firms pack for Mipcom

A number of Nigerian companies will attend the Mipcom international TV programme market in Cannes, France next month.

Mipcom is the world’s biggest entertainment content market

The annual event takes place between October 15 and 18 and this year’s theme is The Big Shift: Transitioning to a Reshaped Media Landscape.

The title reflects the growing demand for premium content in all facets of the media industry.

Nigerian companies at the event will include Ascend Studios, Ayanwale Kehinde Enterprises, Chinto Technologies, EbonyLife Media, Gospell Digital Technology and Salt & Truth. The National Broadcasting Commission (NBC) was meant to exhibit at the event but for reasons unknown will not be present, a spokeswoman told Content Nigeria.

Attending the world’s biggest entertainment content market will be industry leaders, producers, commissioners, distributors, media personnel, independent production companies, digital studios and brands and almost 2,000 exhibiting companies from around the world.

John Adewusi, MD of Lagos prodco Salt & Truth, said: “Mipcom is the ultimate content market for a producer, with many opportunities to collaborate and keep up with all that’s happening in the global content and production space. I will be there to gain knowledge, opportunity and, most of all, build relationships.”

John Adewusi

Companies attending as commissioners will have access to top-level conferences, networking and keynotes events as well as the Mipcom world premiere screenings that will feature fresh content reaching the market.

Mipcom 2018 allows exhibitors to showcase their latest content. Adewusi said: “We will be there with our slate of content: a new format, a seven-part docuseries, a comedy series and a drama. These projects are in various stages, some in development, some completed and in need of distribution. We are there to present our stories to the world.”

Several conferences will be held where relevant issues like content creation, financing evolution, consumer trends, positivity of diversity and inclusion in the world TV landscape, content delivery and shaping the future of TV and entertainment will be discussed.

“Mipcom bridges the gap between the various levels of production. For Nigeria, it gives us local producers and creators a seat at the grand table, an opportunity to tell our stories and, with the right backing, assist us in amplifying these stories to the world,” said Adewusi.

Reporters for Content Nigeria and parent company C21 Media will be at the event, as well as the preceding MipJunior event on October 13 and 14.

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Adewusi to pitch project at MipDoc

A documentary film from Nigeria’s John Adewusi is among the five finalists selected to present pitches at the global pitch competition at MipDoc on April 6 in Cannes, France.

John Adewusi

Adewusi’s documentary House Girls will be pitched to international programme buyers from channels all around the world at the Cannes event. The finalists will pitch their projects to a jury of international decision-makers who will then select the winner on April 7.

Co-founders of Lagos production house Salt & Truth Productions, Adewusi and Jola Ayeye told Content Nigeria what the delegates can expect at the pitch event.

“For us, MipDoc is an opportunity to present our slate of projects to our partners and the rest of the TV world. We are presenting a slate that cuts across from comedy, reality and drama – 10 projects in all,” Adewusi said.

“We were selected as part of the top five finalists for the MipDoc pitch event and to be the only African company on that list means we are doing something right.

“Thanks to all the many new channels, content creators no longer have to worry if their project will make it on to TV. They can just focus on creating good quality stories that reflect society with the assurance that somehow these projects will find a home.

“The days of the single channel or gatekeepers are long gone. More seats have been added to this table and we are excited to tell the world our stories.”

Salt & Truth Productions is a company that specialises in telling authentic African stories with a global appeal.

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