South Africa-based SVoD service Showmax has acquired more than 150 hours of content from UK-based distributor Jetpack covering sub-Saharan Africa.
The deal means a range of shows from Jetpack’s catalogue will be available on the service in 2020 and 2021.
These include BES comedy animation Kitty is Not a Cat, Muckpuddy’s adventure-comedy animation The Barefoot Bandits, Outfit 7’s Talking Tom & Friends, Jam’s Becca’s Bunch and Funrise’s Rainbow Butterfly Unicorn Kitty.
Candice Fangueiro, Showmax’s head of content, said: “Our business has fundamentally changed over the past few months, with SVoD usage jumping dramatically, and kids’ content in particular has been extremely popular.
“The timing for this deal, which adds a wide range of new kids’ shows, couldn’t be better and it’s a perfect complement to the total revamp of the kids’ section that we recently completed, giving parents full control over what their kids can see.”