Tag Archives: Jacob Arback

Arewa24 expands slate to mark anniversary

Hausa-language Nigerian entertainment and lifestyle channel Arewa24 has expanded its slate of programming to mark its seventh anniversary.

Jacob Arback

The free-to-air satellite channel’s new content will debut next month, featuring original dramas, a women’s talkshow, kids’ edutainment series, football shows and more studio shows.

Among the titles are three Hausa dramas: Buka Afrikana, an ensemble sitcom set in a local diner in Nigeria’s Middle Belt; a new season of Labarna, one of the most popular Northern Nigerian dramas; and mystery crime drama Sirrin Boye.

The women’s talkshow is Mata A Yau, meaning Today’s Woman in Hausa. It will feature four dynamic co-hosts from different backgrounds and ages discussing important issues that women currently face in Northern Nigeria.

Meanwhile, US kids’ favourite Sesame Street will be dubbed into Hausa for the first time, while African children’s animated superhero series Super Sema will also debut in Hausa.

Two football-focused shows will also have their premieres, Homage and Perfection.

In addition, new seasons of Arewa24’s original runaway hit drama series Kwana Casa’in and Dadin Kowa are currently in production and will debut in October.

Arewa24 CEO Jacob Arback said: “Many people don’t realise that there are over 80 million Hausa speakers in Northern Nigeria and the Sahel, and the region is bursting everywhere with young talent.

“What I am most proud of, however, is how our management and staff, comprised of such diverse Nigerian backgrounds, ethnicities, tribes, religions and geographies, can all gather as a team in Kano, Nigeria, to produce some of the best programming coming out of Africa today.”

Arewa24 reaches more than 40 million Hausa speakers in Nigeria and West Africa. This footprint is achieved through its Eutelsat satellite free-to-air broadcast and via the StarTimes pay TV bouquet channel 138, as well as carriage on MultiChoice pay TV platforms DStv and GOtv. It is also available via pay TV platform TSTV and on the Canal+ pay TV service in Niger, Chad and Cameroon.

Most of these new shows will also be immediately available on Arewa24 On Demand, the channel’s global subscription video-on-demand service connecting Hausa-speaking families around the world to Northern Nigerian entertainment, culture and lifestyle.

Arewa24 is owned by US-based not-for-profit organisation Equal Access International and is supported by USAID, UNESCO, the World Bank and other charitable foundations.

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Arewa24 sets up new drama, film division

Hausa-language Nigerian family entertainment and lifestyle television channel Arewa24 has announced the launch of a new original drama and film production division.

Jacob Arback

The move will allow Arewa24 to leverage its own production resources and expertise, the Kano-based company said, as well as look to partner with top creative talent from around the world.

Furthermore, it aims to team up with the global streaming services to develop and produce a slate of scripted narrative programming.

The company, which broadcasts across Nigeria and into other parts of West and North Africa, India and Saudi Arabia, will also tell authentic African stories from Northern Nigeria and West Africa in both the Hausa language and in English.

The new division will be headed by Evans Ejioju, an experienced industry veteran who has been the exec producer on hit political thriller Kwana Casa’in (aka 90 Days) since its first season.

He is joined by Salisu Balabare, the current director of Kwana Casa’in and longtime director of the Dadin Kowa drama series, who will oversee the creative direction of the new division.

Bob Reid, the Emmy-winning former exec producer at Discovery Networks and the former exec VP and programming executive at The Africa Channel in the US, will serve as production consultant and exec producer of Arewa24’s original drama and film productions.

“Arewa24 has been developing some of the finest Nigerian writers, producers, directors, editors and actors since the channel launched eight years ago,” said Arewa24’s CEO Jacob Arback.

“We are now positioned to be a major pan-African producer of scripted, authentic African content – for Nigeria, for Africa and for viewers in the West who are becoming more and more exposed to the unique and compelling stories being told in high-quality dramas and films from the continent.

“Our goal is not just to create ever more popular and successful dramas for our core Hausa-speaking audiences. Some of what we produce might not air first on Arewa24. We plan to create a slate of content that appeals to viewers throughout Africa and the rest of the world.

“The new production division will enable us to tailor content to suit those broader targeted audiences. To do that, we plan to produce authentic African content in English as well as in Hausa and take on more provocative subject matter across a wide range of programme genres.”

The drama series already produced and broadcast by Arewa24 include Dadin Kowa, which is in its 25th season, and Kwana Casa’in, which recently wrapped production on its seventh season.

According to the TV channel, several new original drama series are currently in development and the company will be debuting its first originally produced premier feature film in Q4 of this year.

Arewa24 reaches more than 40 million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air channel; on the StarTimes pay TV bouquet; Multichoice pay TV platforms DStv and GOtv; pay TV platform TSTV; and the Canal+ pay TV service in Niger, Chad and Cameroon.

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