Pan-African gameshow Maltavator Challenge, organised by Nigerian beverage company Malta Guinness, is set to take place in Lagos on December 1 at the National Stadium, Surulere.
Following auditions in Ibadan, Enugu, Abuja and Benin, the second season of the show will have its final auditions in the city of Lagos.
Contestants from Nigeria, Ghana, Cameroon, Ivory Coast and Ethiopia will compete for a chance to win US$20,000 and other prizes in various mental and physical challenges and games.
The Maltavator Challenge is in search of contestants that are strong, fast and smart, who will join winners from the previous auditions to battle it out at the grand finale for the final spots on Team Nigeria.
Aspiring contestants – known as Maltavators – should arrive at the venue by 7am dressed in their sport gear to tackle the obstacle games.
European satellite platform Eutelsat is the market leader in the satellite TV market in Nigeria, Cameroon and Ivory Coast, according to new research.
Eutelsat’s position in the TV market was revealed in a study by media research firm Nielsen in the three countries. It involved one-on-one interviews with 3,000 households in Nigeria, 2,000 in Cameroon and 2,000 in Ivory Coast.
It was discovered that DTH satellite television was the most used TV delivery technology in Ivory Coast, reaching 68% of households, and a very popular method in Nigeria (41% of households) and Cameroon (38% of households).
This translates as 1.5 million satellite TV households in Ivory Coast, 10.3 million in Nigeria and 1.3 million in Cameroon. Of this installed DTH base, Eutelsat’s satellite signals reach 240,000 households in Ivory Coast, five million in Nigeria, and 940,000 in Cameroon.
“Eutelsat is pleased to have established a strong presence in the regional audiovisual landscape, providing millions of households with access to a wide range of local and international channels,” said Nicolas Baravalle, VP for sub-Saharan Africa at Eutelsat.
“This study confirms that Eutelsat’s 16° east position is the leading position for free-to-air broadcasting in Cameroon and Ivory Coast and that Eutelsat’s three positions – 36° east, 7° east and 16° east – serve the largest combined audience in the Nigerian market,” he added.
“It is a testament to our long-standing partnership with many of Africa’s leading TV channels and bouquets. We look forward to strengthening these partnerships to develop our services as these dynamic markets continue to evolve.”
The pan-African gameshow organised by Nigerian beverage company Malta Guinness is back for a second season.
The Maltavator Challenge will feature contestants from Nigeria, Cameroon, Ghana, Ivory Coast and Ethiopia, who will compete to win US$20,000 and other prizes. The contestants will take part in both mental and physical tasks and activities.
While auditions recently took place in Oyo State capital Ibadan, the search is still on to find more contestants from other cities in Nigeria who will make it to the final stage of the competition.
Ifeoma Agu, brand manager of Malta Guinness, said: “The Maltavator Challenge is a Malta Guinness platform that showcases how consumers can turn the Malta goodness into greatness.
“This is in tandem with the brand purpose of Malta Guinness, which exists to fuel the can-do spirit of Nigerians as seen here today with the impressive turn-out of Nigerian youths in Ibadan to contest for a chance to represent Nigeria in the Pan African TV show.”
Although the air date has not yet been announced, the show will be carried by major TV stations across Nigeria and in other participating African countries.
The first roundtable session of the Nigeria International Television Summit addressed the need for TV producers to create relevant content in the broadcast industry.
The discussion was led by Ahmadou Bakayoko, director general of Ivory Coast public broadcaster RTI, who showcased the promotion of Nollywood content on screen.
The other speakers on Wednesday included Ana Ballo, head of distribution arm RTI Distribution; Paul Igwe, president of content owners trade association EMCOAN; and Ariyikie Oladipo, film producer at EMCOAN.
The various media stakeholders deliberated on the necessity for Nigeria and Ivory Coast to partner and collaborate in order to promote African content.
“We aim to promote and distribute RTI’s own productions in Ivory Coast and abroad,” Ballo said.
There needs to be a shift from the norm and producers need to come up with new ideas that will replace existing ones on television, she added. “We require stories that have volume of content.”
In view of this, producers ought to know their market and consumer demands so that they can effectively produce meaningful content, the panel agreed.
Emphasising the point, Oladipo revealed that EMCOAN only uses equipment of international standard, which gives it the best quality content.
Coproduction was also top of the agenda, with panel members believing it would help strengthen the relationship between Nigeria and Ivory Coast. “You cannot make money alone,” Ahmadou said, concluding that partnerships are important.
Making high-quality, premium content is the way to go for the TV industry, the panel concluded.
Tchouaaa, a broadcasting company launched recently in Ivory Coast, is set to launch a regional TV network dedicated to African food, reports Gabriella Opara.
The company has yet to confirm which TV platforms the channel, also titled Tchouaaa, will air on but said the brand will be available on cable and satellite TV, print and digital next year.
The Abidjan-based channel – calling itself “the first pan-African food network” – already has video content on YouTube and other social media platforms.
The bilingual network will air in English and French and will focus exclusively on innovative and creative food content in Africa and the African diaspora.
“Riding between daytime shows and a primetime line-up featuring food-related entertainment programmes, such as cooking competitions, food trips and reality shows, Tchouaaa will display the diversity of pan-African food and its actors from all over the world,” said the company in a statement.
Tchouaaa plans to air the channel in Africa, Europe, the US and the West Indies. Aiming to carry 60% original productions, it has invited producers to pitch ideas for original shows relating to African, American or West Indian cuisine.
Focusing on African meals cooked by Africans, Tchouaaa aims to air the channel on top cable TV platforms across Africa and is encouraging anyone interested in being a part of channel to join its creative team.
Discop plans to follow next year’s market at Abidjan in Ivory Coast, where the first edition of the knowledge-transfer and matchmaking programme Discore will be held, with a launch in Lagos in 2019, reports Abraham Osemwenkhae.
The event’s organisers are looking to focus on the booming industry in Nigeria, the world’s fastest-growing entertainment market over the next five years, as predicted by PricewaterhouseCoopers recently.
Discop Lagos will have its own personality, format and agenda. Cross-cultural bridges will be built between this new market and the ones in Abidjan, Dubai and Johannesburg. Identical research, promotional, meeting organisation and travel planning services will be provided to all delegates ahead of each market.
While recession has hobbled the Nigerian economy for much of the past year, forecasts predict continued growth for Africa’s entertainment marketplace. “Within the next five years, the Sub-Saharan African marketplace is expected to grow by 35% and become the fastest-growing world region for entertainment content business,” said Patrick Zuchowicki, general manager of business event organisers Basic Lead.
That growth will be driven by “original, multi-platform entertainment content produced in Africa, reinforced trade between Sub-Saharan African countries and intra-regional coproduction initiatives. People from Nigeria are not going to go to Sweden to sell their content – they’re going to stay in Africa. That’s where their prime market is,” said Zuchowicki.
Nigeria was the first country to take centre-stage at Johannesburg-based Discop Africa in November 2013. A range of dedicated events, screenings and conference tracks took place to mark the 20th anniversary of Nollywood, which highlighted the rapid growth in the Nigerian movie industry.