An online fashion and beauty directory aimed at Muslim women in Nigeria has launched its first TV show exclusively on HFA TV.
Muslimah Style Guide debuted last Friday on HFA TV, channel 200 on Play TV, and will air weekly at 20.00.
The series is devoted to celebrating brands that cater to the fashion needs of Muslim women in Nigeria, marking the first fashion-focused TV content to target this demographic.
Muslimah Style Guide is anchored by Oyinkansola Fatima Momoh, a managing consultant who runs the only style consulting company for Muslim women in Nigeria.
Momoh hosts different Muslim women at the Muslimah Style Guide Hub, a private, women-only space in Lagos that serves as a place for women to learn and understand Islam.
Muslimah Style Guide is distributed and licensed by HFA TV, and coproduced with Insigna and Muslimah Style Guide Ltd. HFA TV is Africa’s foremost 24-hour fashion channel.