MultiChoice-owned pay TV operator DStv will carry a pan-African lifestyle channel named Honey from February 12.
The launch of the new TV channel is part of MultiChoice’s efforts to offer content that celebrates and explores African lives by focusing on lifestyle, fashion, food, weddings, dating and reality.
The channel will be broadcast in all key African markets including Nigeria, Ghana, Kenya, Uganda, Namibia, Botswana, Malawi, Zambia, Angola, Mozambique, Tanzania, DRC, Cameroon and South Africa.
The channel is operated by South African print media company Media24’s television unit, which is also responsible for Afrikaans lifestyle channel VIA. Like MultiChoice, Media24 is backed by South African internet group Naspers. Honey will air on DStv channel 173.
MultiChoice Nigeria’s CEO John Ugbe said: “DStv is thrilled to launch Honey. The channel is part of our commitment to keep bringing fresh, authentic, and local content to our Nigerian subscribers. For many years, we’ve seen lifestyle is a popular genre in the country; and now our subscribers will see their own talent, food, celebrations and their families as the well-deserved hero.”