The South African Broadcasting Corporation (SABC) has launched a streaming service in partnership with global consumer electronics company Hisense.
SABC+ will include free-to-air channels SABC1, SABC2 and SABC3, 19 radio stations, SABC Sports and the SABC’s 24-hour news channel.
In a bid to extend the public broadcaster’s mission to inform, educate and entertain, the app will feature a variety of local and international content, the company said.
The SABC will distribute the SABC+ app via Hisense VIDAA smart TVs and mobile devices in time for the FIFA World Cup in Qatar, which begins this weekend. More than 28 games from the tournament, including the final, will be available to watch for free.
SABC Group CEO Madoda Mxakwe said: “SABC+ signals a new digital era for the SABC and a key accomplishment in addressing universal access for all citizens. The SABC+ app also presents a growth path to enhancing our value offering to clients and customers to build a strong foundation for future financial sustainability of the SABC.
“The SABC is proud to partner with a technology company such as Hisense to enable us to fulfil our public mandate, while utilising innovation to provide cutting edge content to the public.”