Tag Archives: Georginah Machiridza

Boomerang Africa gets new name

Boomerang Africa, the kids’ TV channel owned by Warner Bros Discovery (WBD), is changing its name and will relaunch on 25 March.

Georginah Machiridza

From that date, the channel will be called Cartoonito Africa, with the change coming as WBD restructures its linear kids’ networks.

The rebranded channel will offer a mix of classic Boomerang shows and new titles. New content includes Batwheels, Bugs Bunny Builders and Secret Origins of the Batwheels.

Georginah Machiridza, executive head of general entertainment channels at MultiChoice, which carries the channel in Africa, said: “We’ve had a long-standing partnership with Boomerang and Warner Bros Discovery, and we’re excited to carry the rebranded channel for our audiences in Africa. We know that the new Cartoonito channel will bring our DStv customers even more value and more kids’ entertainment.”

Cartoonito Africa will air on DStv channel 302.

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MultiChoice to launch DreamWorks channel

African pay TV company MultiChoice is set to launch a 24-hour channel called DreamWorks on its digital satellite platform DStv.

Lee Raftery

The channel will beam kids and family entertainment across sub-Saharan Africa and will offer subscribers to the DStv Premium, Compact Plus and Compact channel packages access to a variety of TV content. DreamWorks starts airing on March 18 on DStv 304.

The move comes after DStv said it would drop four channels run by Cape Town-based eMedia from its DStv satellite platform on April 1, namely eMovies, eMovies Extra, eExtra and eToonz. DStv is expected to add a new movie channel later this year.

Lee Raftery, MD for Europe, Middle East and Africa at DreamWorks’ parent NBCUniversal International Networks & Direct-To-Consumer, said: “We are thrilled to be expanding our long-standing, successful partnership with MultiChoice through its DStv platform, by bringing DreamWorks’ animated series and its beloved characters to households across sub-Saharan Africa. DreamWorks offers the best in kids’ entertainment for all the family, with a strong and engaging content slate that will captivate DStv customers of all ages.”

Georginah Machiridza, executive head of content strategy and third-party Cchannels at MultiChoice, said: “As a business we continue to look for opportunities to expand both our local and international content offering across Africa. By adding DreamWorks, we believe we are adding more value and entertainment to our already expansive kids entertainment portfolio. With DreamWorks our customers can look forward to entertainment suitable for the whole family.”

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