US-based Baboon Animation has partnered with the African Animation Network (AAN) on a new production unit to work with creators in Africa.
Baboon Animation Africa has launched in partnership with AAN to help foster a “socially responsible animation industry” in Africa, the two organisations said.
The move comes after the two were commissioned by WarnerMedia-owned Cartoon Network Africa to produce superhero series Garbage Boy & Trash Can (10×2’30”) with the show’s creator Ridwan Moshood earlier this year.
Mike de Seve, president of Baboon Animation, said the aim of Baboon Animation Africa is to develop talent and shows in an “equitable and responsible way that keeps creators in the driver’s seat.”
Among the six initiatives the two are set to launch in the next six months as Africa’s animation industry continues to grow are The Great Big African Animation Pitch, slated for early 2022 and focusing on under-represented creators.
Nigerian animator Moshood, creator of Garbage Boy & Trash Can, was identified by Baboon as part of a pan-African talent development partnership with AAN’s Nick Wilson and the Annecy International Animation Festival/MIFA in France.
“We are building on the success of our new WarnerMedia show, Garbage Boy & Trash Can. Real ownership by African creators is our goal and we have the relationships to do it. AAN pioneered this approach through their social impact goals and together we are expanding,” said de Seve.
“Baboon is a perfect creative partner for this enterprise,” said AAN founder and head of projects and content Wilson, who developed and produced the continent’s first half-hour adult animated comedy in 2015.
AAN, which links various animation professionals and national associations across Africa, unveiled plans for a linear channel to Content Nigeria earlier this year.
“We have relationships with the biggest comedy stars and animation talent in Africa. The word is out that we are the go-to people if you have a show. We are the first ones producing African shows in Africa for a global media company,” added Wilson.