Tchouaaa, a broadcasting company launched recently in Ivory Coast, is set to launch a regional TV network dedicated to African food, reports Gabriella Opara.
The company has yet to confirm which TV platforms the channel, also titled Tchouaaa, will air on but said the brand will be available on cable and satellite TV, print and digital next year.
The Abidjan-based channel – calling itself “the first pan-African food network” – already has video content on YouTube and other social media platforms.
The bilingual network will air in English and French and will focus exclusively on innovative and creative food content in Africa and the African diaspora.
“Riding between daytime shows and a primetime line-up featuring food-related entertainment programmes, such as cooking competitions, food trips and reality shows, Tchouaaa will display the diversity of pan-African food and its actors from all over the world,” said the company in a statement.
Tchouaaa plans to air the channel in Africa, Europe, the US and the West Indies. Aiming to carry 60% original productions, it has invited producers to pitch ideas for original shows relating to African, American or West Indian cuisine.
Focusing on African meals cooked by Africans, Tchouaaa aims to air the channel on top cable TV platforms across Africa and is encouraging anyone interested in being a part of channel to join its creative team.