Tag Archives: Fhulufhelo Badugela

MultiChoice unveils training initiative

Pay TV company MultiChoice has announced a training initiative aimed at revolutionising African television and improving the quality of its content across the continent.

Fhulufhelo Badugela

The initiative is a partnership with local channels in several African territories and the MultiChoice Talent Factory, the company’s industry development and training scheme.

The new training programme will feature online learning courses, masterclasses with local and international industry leaders, practical training and short courses in post-production, sound, screenwriting, 3D animation and cinematography.

MultiChoice Africa CEO Fhulufhelo Badugela said: “Our vision is to upskill production professionals and to raise the standard of productions right across Africa. This will boost Africa’s film and television industry exponentially, because as you capacitate more people, more people are motivated to start projects and everybody benefits, including the viewers.

“This is an investment in the future of our industry, and investment goes beyond financial investment; it also requires skills, time and a core understanding of the consumer needs. But the most immediate impact will be to raise the standard of productions across Africa.”

According to Badugela, the programme will enable local job creation, lead to more productions, contribute to the economy, respond to the ongoing consumer demand for quality local entertainment, and boost viewership and the financial viability of the African TV industry.

“We have seen the impact investments can have. In Zimbabwe, we ran a training programme to support the launch of new local entertainment channels. The standard of the new channels is excellent, and the market has really opened up in terms of the productions being launched and the calibre of Zimbabwe’s filmmakers,” said Badugela.

“Improving the skills of our TV professionals will give audiences more choice and more chance to see themselves reflected in the content they consume. It’s about quality African content for African viewers.”

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MultiChoice links up with Udemy platform

Pay TV company MultiChoice has collaborated with online learning platform Udemy to offer its DStv and GOtv customers across Africa skills advancement and development opportunities.

Fhulufhelo Badugela

According to South Africa-based MultiChoice, over the years its customers have been able to access educational content on Discovery, Nat Geo Wild, History Channel, DaVinci Kids, BBC and other channels.

They will therefore have access to some of the best online learning opportunities available as well as thousands of courses to aid them in their personal and professional development.

Fhulufhelo Badugela, CEO of MultiChoice Africa, said: “We’re very excited to partner with an innovative and purposeful platform like Udemy, especially as the world shifts to an online learning future.

“We are constantly seeking ways to enrich and progress the lives of our valued customers and tapping into learning and development is a natural next step. Investing in the future of our continent is a top priority and we are proud to be able to collaborate with another platform that values the accessible advancement of our customers as much as we do.”

Llibert Argerich, senior VP of marketing at Udemy, added: “As a global learning platform, our mission is to provide access and create new opportunities for learners around the world, across a wide range of content areas and at all levels of expertise. MultiChoice has a long history of prioritising learning, and we’re proud to be working with them to unlock new possibilities for learners across the continent.”

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