Agricultural business organisation AgroNigeria, based in Ikeja, is set to launch a television series.
AgroNigeria has partnered with as-yet undisclosed Nollywood actors and producers to launch the series with the aim of attracting young Nigerians to work in the agricultural sector.
According to Richard-Mark Mbaram, CEO of Verdure Vision subsidiary AgroNigeria, the project aims to held people relate easily to the agricultural sector.
“We want to use the screen to demystify the notion that agriculture is a complex sector, hence collaborating with some renowned figures in the Nollywood industry,” he said.
The TV series will showcase core aspects of agriculture and address issues related to them, such as transportation, government and marketing.
“Nigeria must get its acts together to systematically take on the opportunities in the sector. We need to show and talk about issues as they occur, like transportation and marketing. In other climes, transportation of farm produce is easy but in Nigeria it is hard work because of the state of our roads,” said Mbaram.
This project is supported by the Africa Development Bank, Oxfam and the International Centre for Tropical Agriculture. Details of the Nollywood actors and TV producers attached to the show have yet to emerge.
AgroNigeria is the organiser of Feed Nigeria Summit, an annual conference that brings together stakeholders in the agri business, both at home and abroad, to discuss issues and innovations.