Tag Archives: Family Feud

Nigeria unearths Sony’s Dragons’ Den

Lagos-based Ultima Studios has announced it will be producing the Nigerian adaption of TV gameshow Dragons’ Den, through a deal with Sony Pictures Television (SPT).

Femi Ayeni

The Nigerian version will be called Lions’ Den. The format originated in Japan as Money Tigers before going on to be produced in 30 other countries, with names including Dragons’ Den, Shark Tank and Lions’ Den.

Contestants on the show pitch their business ideas to five entrepreneurial judges – called the Lions in the Nigerian version – who decide if their idea is profitable and worth investing in or not.

The pact continues Ultima’s relationship with SPT, as the two are already behind the Nigerian version of gameshow Who Wants to be a Millionaire? for the NTA network.

Ultima CEO Femi Ayeni told the press: “Ultima’s choice of Lions’ Den as its next venture is a celebration of the entrepreneurial spirit of Nigerians.

“The programme will not only provide exciting viewing for viewers at home but will also provide an opportunity for serious entrepreneurs to attract much-needed investment.

Mark Young

“Furthermore, as has been the case in all other countries where the show is running, it is not just the entrepreneurs but also the viewers at home that will benefit from the comments made by the Lions.”

Mark Young, SPT’s senior VP of distribution for the UK, Iberia and Africa, said: “Sony Pictures Television already has a fantastic and longstanding relationship with Ultima and we are thrilled to be working alongside them once more to bring Lions’ Den to Nigeria.

Ultima last year announced plans to launch the Nigerian adaptation of gameshow Family Feud. This week Ayeni confirmed the show was underway, following Ultima’s deal with rights holder FremantleMedia.

Ultima is yet to announce the launch date of these shows or the channels they will air on. Content Nigeria contacted the company, but is yet to get a response.

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Family Feud heads to Nigeria

Lagos-based production company Ultima has picked up rights to long-running US gameshow format Family Feud and plans to launch a Nigerian adaptation.

Ultima is the company behind the Nigerian version of popular TV gameshow Who Wants to be a Millionaire? and Project Fame West Africa, but said its adaptation of Family Feud will gain more success than its previous shows.

“Ultima is ready to launch the format for Nigerian audience later in the year, and this move promises to be another success, even bigger than Who Wants to be a Millionaire?, Project Fame West Africa and any other from our stables.”

The Nigerian version of Millionaire has aired on NTA since 2004, while talent show Project Fame West Africa, an adaptation of Fame Academy, has aired since 2008 in Ghana, Liberia, Nigeria and Sierra Leone on broadcasters including TVC, MITV, DBN, SoundCity, ONTV and GetTV.

Family Feud, distributed by FremantleMedia International, is a gameshow in which two families of five contestants compete to name the most popular responses to survey questions in order to win cash prizes and goody bags. The original version premiered in 1976 on ABC in the US.

Ultima has yet to announce when Family Feud will be premiered or on which channels it will air. Ultima is one of the leading media production companies in sub-Saharan Africa, delivering end-to-end TV programmes, post-production facilities and multi-platform distribution channels.

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