Response Architects, a new multi-channel retailer that sells innovative products for everyday life, is to launch the first international TV shopping business in Nigeria.
Shopex TV is Nigeria’s first international tele-shopping platform and is positioned to give Nigerians direct access to leading products from the global market.
It has completed its first round of financing with investment from television shopping and broadcasting advisors Expert Media Partners (EMP) based in London and is the exclusive distributor in Africa.
With television as its main channel to market, this platform is offering Nigerians a range of products they can buy at prices they can afford. The launch will kick-start with a TV campaign featuring an infomercial on December 1 to showcase one of its leading products, the Copper Chef pan.
This TV campaign will run in partnership with DStv, EbonyLife TV, TVC and Silverbird TV. Viewers will be able to place their orders for the product by calling dedicated numbers and will receive their order the next day.
Shopex TV was founded by Isi Abebe, MD of Response Architects Marketing, who worked as head of media planning and strategy in one of the biggest TV shopping companies in the UK.
“We’re excited about this project, having observed Nigeria’s logistics and payment platforms mature over the years. We’re confident that we can make it work and we have a line-up of great products and offers from across the globe that we believe will appeal to the Nigerian market,” said Abebe.
Ed Hall, managing partner at EMP, said: “We have worked on complex broadcast projects in Nigeria since 2003, and we have developed plans for television shopping in East and West Africa in the past. We are delighted that with Isi and Shopex we saw for the first time an experienced and credible management team, and we are very happy to be early-stage investors in this business.”