Zimbabwean-born producer, writer and director Eddie Chitate has launched a streaming platform through his production company Brainstorm Entertainment.
NoFTV focuses on urban youth culture across the African continent and aims to provide a platform that brings together east, west, north and southern African entertainment and current affairs on one platform as well as being the one-stop-shop for everything cool and hip about Africa.
Chitate said the new service fills a gap in the market. “NoFTV allows creatives and entrepreneurs to maximise their potential and ideas as well as giving them ownership,” he said.
“No more being at the mercy of the traditional broadcasters. It’s an all-encompassing entertainment platform and on it we will have TV shows, films, news, politics, documentaries, merchandise, music – pretty much everything important to the youth of Africa. We will partner with young creatives to give them a platform to showcase their talent.
“African entertainment is showing some growth and especially West African entertainers have managed to crack the code and be relevant across the globe. We need to produce more documentaries that tell our [black African] stories from our point of view, not what we’ve been fed by our past colonisers for the last few decades.”
Chitate launched Brainstorm Entertainment in South Africa and has produced film and television shows for both local and international markets. The first feature film he produced was Killing of Wendy (titled Divas in the US).
Through his leadership at Brainstorm, he has negotiated a licence deal with Vibe Media for sub-Saharan Africa and with NBCUniversal to be the first African producer to create original African shows for E! channel 124 on DStv
Chitate produced E! VIP, Africa’s version of E! True Hollywood Story, and collaborated with Forbes Africa to compile the first entertainment Who’s Who list, and was also the creator and executive producer of Diamond In The Ruff, a modelling reality series for Mzansi Magic.