South African free-to-air network e.TV has done its first content deal with the sales arm of youth-skewing media outfit Vice, picking up more than 400 hours of unscripted content.
Under the partnership with Vice Distribution, Vice content will be made available across South Africa and sub-Saharan Africa for the first time.
The programming includes Vice franchises like Dark Side of the Ring, Most Expensivest, Black Market and F*** That’s Delicious.
Premium Vice content such as The Big Squeeze, a feature doc on the Gamestop stock squeeze, and true crime docuseries Betraying the Badge, about rogue police officers, will also air.
Announcing the deal, Bea Hegedus, Vice’s global head of distribution, said: “With our common values and shared commitment to premium storytelling, Vice’s unparalleled, diverse range of programming and unique voice has found a fantastic home in South Africa. We look forward to working with e.TV in forging a profound and long-term partnership in the region.”
Broadcasters in Africa including StarTimes and South Africa’s e.tv have picked up dramas from Dubai-based producer and distributor SynProNize.
Free-to-air channel e.tv licensed romantic drama series Piya Naam Ka Diya (All for Love), while Swaragini (A Tale of Two Sisters) and Gathbandhan (The Odd Couple) went to African pay TV platform StarTimes, and Onua TV in Ghana acquired Cello.
Cello is originally an Arabic production that aired on Middle Eastern network MBC. It follows a cellist and her pianist husband who encounter an unscrupulous businessman and find themselves torn between integrity and their desire for money.
Piya Naam Ka Diya follows a simple girl who falls in love with the wrong man and was originally broadcast in July 2019 on Pakistani network Geo Entertainment.
Swaragini is about two half-sisters brought up witnessing the fierce rivalry of their family, while Gathbandhan follows a gangster and a police officer whose lives intertwine. Both shows were originally in Hindi and aired on Indian TV channel Colors.
Hasnaa Descuns, co-founder of SynProNize, said: “SynProNize is expanding further into Africa and these partnerships are indicative of the great relationships that help us build our company reach.”
Joel Hammond, group head of programmes for Onua TV parent company Media General in Ghana, said: “SynProNize is a trusted partner in the region and we look forward to a long and fruitful association. Our audiences are sure to enjoy this superbly produced drama series.”
South African free-to-air channel e.tv has picked up a Turkish drama series from Istanbul-based distributor Global Agency.
Evermore, from Turkey’s O3 Productions, follows the love story between two people from different backgrounds and the struggles they face due to their differences.
Having also recently been sold into El Salvador, the drama is now available in 30 territories worldwide. Other countries to have aired Evermore include Poland, Romania, Kosovo, Ukraine, Macedonia, Bulgaria, Kazakhstan, Iraq, Honduras, Costa Rica, Uruguay, Angola and Mozambique.
The series has also been adapted locally in the Middle East, while further sales deals are currently being negotiated, according to Global Agency.
Izzet Pinto, founder and CEO of Global Agency, said: “It’s a big challenge to be asked to wait patiently for weeks at home. In these difficult days, we try to help our clients by providing good content. We are eager to be a part of it until the end. We’d like everybody to maintain their positive attitude. We say stay home, stay safe, be with your loved ones and watch TV.”