African streaming service Showmax will premiere reality show The Real Housewives of Nairobi next year, in collaboration with NBCUniversal Formats.
The Real Housewives of Nairobi begins production this month and is the 22nd international version of The Real Housewives format. It is also the sixth to be adapted in Africa, the format having successfully been produced in Johannesburg, Durban, Lagos, Cape Town and – currently being filmed – Pretoria.
The Nairobi series is being produced by Eugene Mbugua’s D&R Studios and it follows a group of powerful and affluent women in the Kenyan city.
Denise Mwende, Showmax’s content specialist in East Africa, said: “As an African streaming platform, Showmax is dedicated to telling diverse African stories, and celebrity reality TV remains a genre that excites our viewers across Africa. We love to watch other people’s lives, and The Real Housewives of Nairobi is a chance to get a much closer look at Nairobi’s elite.
“D&R Studios already has a portfolio of celebrity reality content like Sol Family, This Love and Kyallo Kulture under their belt. They understand the structure, and are willing to work hand-in-hand with our local teams and NBCUniversal to bring the Nairobi franchise to life.”
Mbugua added: “The team at D&R Studios is very stoked about the opportunity to produce The Real Housewives of Nairobi. We’ve had a long and good relationship with Showmax and are very excited to now be working together on an international format. We’ve gone through a very rigorous process of being shortlisted and are now geared up and ready to start production.
“There’s quite a bit of pressure from the audience to deliver a stellar show but if what we’ve seen in the casting process is anything to go by, Nairobi promises to hold its own. Fans can expect surprises in everything, from the choice of the cast to the storylines.”