Streamer Samsung TV Plus is adding free, ad-supported streaming TV channel Demand Africa, which offers content for the global African diaspora, to its service in Brazil and Mexico.
Demand Africa’s catalogue includes scripted series such as family drama Battleground and romantic series Flower Girl, along with unscripted content like travel series World Wide Nate and cooking show May’s Kitchen.
Dean Cates, VP of strategy at Demand Africa, said: “Demand Africa is delighted to partner with Samsung TV Plus to pursue our mission of presenting contemporary Africa to global audiences, highlighting the diversity of the diaspora and connecting viewers from around the world with the continent.
“This partnership speaks to Samsung’s commitment to inclusivity, which is especially significant considering the current push to raise the visibility of black voices and narratives across the globe.”
Aline Jabbour, business development director at Samsung Latin America, said: “There is a significant black audience in Brazil and it’s important that they see themselves represented. But that’s just the beginning of why we are doing this. Africa is a wellspring of creativity and offers a wealth of amazing content. Adding Demand Africa to our more than 160 channels is part of our overall mission to give Samsung customers even more to discover.”
Broadcaster The African Channel has been made available in Canada via its subscription streaming platform subsidiary Demand Africa.
The channel offers more than 1,500 hours of premium pan-African series, soaps, movies and lifestyle entertainment.
Already available in more than seven million homes throughout the US and the Caribbean, The African Channel will now be available to users in Canada online and via mobile and connected TV devices.
Demand Africa VP of digital strategy Dean Cates said: “We are thrilled to introduce our multicultural Canadian audiences to The Africa Channel’s unique programming, much of which will be receiving its Canadian premiere on our platform.
“As a global OTT service provider, our goal is to make modern Africa’s influence and culture more accessible throughout the world. In addition, audiences will also have the opportunity to access a vast library of curated programming from the continent on Demand Africa’s subscription VoD service.”
Narendra Reddy, general manager of The Africa Channel, added: “The growth in content consumption through the internet has allowed us to target African diaspora audiences and cultural enthusiasts worldwide who seek well-curated pan-African content that major networks and streaming services consider too niche and are often reluctant to carry.
“We are excited that this trend has also allowed us the opportunity to expand the reach of The Africa Channel, which has been broadcast to US and Caribbean audiences for over 15 years.”
Demand Africa, a division of The Africa Channel, is a global OTT and streaming video service connecting audiences to the best lifestyle, movies and TV from Africa and beyond.