Lagos-based production company Ultima has picked up rights to long-running US gameshow format Family Feud and plans to launch a Nigerian adaptation.
Ultima is the company behind the Nigerian version of popular TV gameshow Who Wants to be a Millionaire? and Project Fame West Africa, but said its adaptation of Family Feud will gain more success than its previous shows.
“Ultima is ready to launch the format for Nigerian audience later in the year, and this move promises to be another success, even bigger than Who Wants to be a Millionaire?, Project Fame West Africa and any other from our stables.”
The Nigerian version of Millionaire has aired on NTA since 2004, while talent show Project Fame West Africa, an adaptation of Fame Academy, has aired since 2008 in Ghana, Liberia, Nigeria and Sierra Leone on broadcasters including TVC, MITV, DBN, SoundCity, ONTV and GetTV.
Family Feud, distributed by FremantleMedia International, is a gameshow in which two families of five contestants compete to name the most popular responses to survey questions in order to win cash prizes and goody bags. The original version premiered in 1976 on ABC in the US.
Ultima has yet to announce when Family Feud will be premiered or on which channels it will air. Ultima is one of the leading media production companies in sub-Saharan Africa, delivering end-to-end TV programmes, post-production facilities and multi-platform distribution channels.