China-based StarTimes has invested more than US$220m into Nigeria since launching in the country in 2010, according to the pay TV operator’s MD.
Speaking at the recent Chinese Film Week in Abuja, David Zhang highlighted StarTimes’ achievements in the Nigerian market to date. “So far, we have invested a total of US$220m in Nigeria, developed a network of nearly 3,000 distributors in the country [and accumulated] around four million subscribers,” he said.
“We are actively involved in corporate social responsibility and have paid a total of US$25m in tax, recruited more than 1,000 local staff, 97% of whom are Nigerians, and indirectly employed tens of thousands of people in various fields such as marketing, technology, accounting, logistics and customer services.
“We have made our due contributions to the popularisation of digital TV and economic development in Nigeria.
Noting the company’s investment in sports content, Zhang added: “We keep strengthening our content platform. We have done huge investment on football content. Millions of Nigerian households enjoyed all 64 matches of the World Cup live broadcasts a few months ago through our DTV platform or OTT platform for only N1,300.”
Zhang also said the company’s plan to provide 10,000 African villages with access to digital television was already being implemented in 1,000 locations, translating to 20,000 Nigerian households.
The new CEO of StarTimes Nigeria, David Zhang, has revealed plans to make the digital pay TV broadcaster affordable to all subscribers.
At a press briefing at the Radisson Hotel, Ikeja, Lagos, yesterday he said: “As the new CEO, one of my goals is to make StarTimes a product affordable to all.
“Since we launched in Nigeria in 2010 our mission has remained the same – to provide affordable quality entertainment to every African home. We do this through innovation, integrity, diligent and devotion. This has helped us to get closer to our vision, to become one of the most influential media groups in the world.
“That is not all. Our most recent business offering is our OTT business StarTimes ON. It is the next generation of StarTimes streaming service. It introduces new features such as video-on-demand, live TV and lots of movies, sports and entertainment content, all on the mobile app and free of charge.”
There are also plans to introduce a solar panel power system by this July, according to Qasim Elegbede, brand and marketing director at StarTimes.
“You can watch all your programmes at any time of the day,” he said. “If you already have the TV and input decoder, all you need is the solar panel. We also have 10 projects that will be unveiled, local series and movies.”
Zhang’s experience has included working as the CEO of StarTimes in Kenya for four years and about 30 years at StarTimes Group in China.