Pan-African broadcaster Media Brokerage Africa has entered into an exclusive distribution, content sales and advertising partnership deal with OTT live-stream channel Dancestar Television.
Dancestar Ventures CEO Andy Ruffell said: “As part of our 2021 expansion strategy, we are extending our reach to 60-plus OTT platforms worldwide, including Africa.
“Media Brokerage Africa provides unrivalled expertise in pan-African distribution, content sales and advertising, so they are the obvious choice to help Dancestar TV penetrate the African market. Media Brokerage Africa will enable us to deliver a measurable platform for major brands to engage with the electronic dance music culture in Africa.”
Colman Murray, founder and MD of Media Brokerage Africa, added: “The electronic dance music genre is all-inclusive, pervading all areas of the globe and opening its arms to all walks of life. EDM is growing substantially across Africa, and helping Dancestar drive a range of commercial opportunities, from partnerships through to broadcast and content distribution, is an exciting prospect.”
US-based Dancestar TV targets 12- to 54-year-olds and features a mix of news, interviews, festival features and music videos. Media Brokerage Africa operates across all broadcasting platforms including, free-to-air, pay TV, digital switchover and OTT.