Video-on-demand (VoD) service Iroko TV is partnering with new talent platform Cream to showcase up-and-coming movie makers nationwide from this week.
In a panel discussion at the recently concluded Nigerian Entertainment Conference (NECLive), Iroko TV CEO Jason Njoku and Cream CEO Dapo Oyebanjo (aka Nigerian musician D’banj) disclosed that both platforms have formed a partnership that will help young filmmakers launch their work to the public.
According to Oyebanjo, mobile platform Cream already has more than 3.5 million subscribers for music and the company is now ready to work with the film industry to build up an audience and help fund movies.
“Cream is all about building talents and forging partnerships between brands. This is what we aim to do by partnering with Iroko TV for filmmakers on our platforms,” said Oyebanjo at NECLive.
”Every month, beginning from the month of May, we will be picking 10 scripts that we believe will interest viewers. We will take each script to the professionals and a video will be shot and produced by us.”
Launched in 2016, Cream (referring to creative, reality, entertainment, arts and music) is a platform that provides creative minds with the opportunity and space to showcase their talents and build their brand.
Iroko TV is an online TV platform. Often described as the ‘Netflix of Africa,’ it is one of Africa’s biggest mainstream online movie websites, giving subscribers instant access to more than 5,000 movies and TV series.
Iroko is already available in Nigeria and South Africa, while a French-language version launched in Senegal, Cameroon, both Congos and the Ivory Coast last year. The service recently launched in Ghana.