Tag Archives: Confederation of African Football

AUB, CAF reach deal to broadcast AFCON

The African Union of Broadcasters (AUB) and the Confederation of African Football (CAF) have reached an agreement to provide coverage of the 33rd CAF African Cup of Nations (AFCON) across the continent.

Gregoire Ndjaka

The delayed AFCON 2021 tournament takes place from January 9 to February 6, 2022 in Cameroon. In addition, the AUB is partnering with Afrosport, a London-based media company, to provide exclusive sales and marketing support for the event.

Gregoire Ndjaka, CEO of the AUB, said: “We are thrilled to deliver what will be Africa’s best ever televised AFCON event.

“In recent times, it has been well publicised that events have not been well served, due to uncertainty in the rights process, leading to many broadcasters not signing up to the event until late, destabilising the commercial viability of the broadcast and hindering the viewer experience.

“CAF has recognised the unique role that the AUB plays in Africa TV, and we are encouraged by the prospects for public service TV and sports coverage on the landscape. I am glad that to-date more than 25 of our broadcast affiliates have reached agreement to televise AFCON 2021, with more expected to sign-up in the coming weeks.

“The AUB acknowledges and supports the new CAF management for school football development and the Super League project, which is a big innovation that will contribute efficiently to sustain the development of the football industry in the Africa continent.”

“Afrosport is excited for the opportunity to work with the AUB and its network of public service and private broadcasters to deliver the best collective sporting experiences to Africa’s viewers,” said Andy Howes, co-founder and executive director of Afrosport.

“Together we will seek to leverage a network of key media partnerships to unlock the true commercial potential of sport through the engagement of the continents 1.3 billion people and 800 million-strong TV audience.”

The AUB offers the largest TV network on the African continent. It has an audience reach spanning more than 120 major cities and many rural communities and its affiliate network reaches over 100 million TV households.

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CAF’s Motsepe to ‘fix’ TV rights saga

The newly elected president of the Confederation of African Football (CAF), Patrice Motsepe, has revealed he aims to prioritise fixing the TV rights saga that has affected the finances of the football governing body over the years.

Patrice Motsepe

According to South Africa newspaper The Sowetan, CAF’s cancellation of its media and marketing rights agreement with French company Lagardere Sports & Entertainment in 2019 prevented several TV stations, like SuperSport, from airing top matches including Africa Cup of Nations qualifiers, Champions League and Confederation Cup matches.

Promising to sort out the situation, he said: “We spend too much money in Africa watching European football. We must get more revenue from selling [our own] TV rights. In SA, huge money is spent for people to watch European football, and it is wonderful. But we want them to spend huge money for African football.

“I’m absolutely confident over the next years, African football will improve in all areas and become globally competitive and self-sustaining.”

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StarTimes, CAF in Total CHAN deal

Digital television operator StarTimes has signed a deal with the Confederation of African Football (CAF)  to broadcast the ongoing Total African Nations Championship (CHAN) from this week until February 7.

Constant Omari

The deal gives StarTimes the right to broadcast all 32 matches of the competition in sub-Saharan Africa with the operating licence issued by CAF.

The collaboration between CAF and StarTimes is the first of its kind between the two, with the ambition of offering African football fans wider access to one of CAF’s most important competitions.

CAF interim president Constant Omari said: “We are delighted with this alliance with StarTimes, an internationally recognised group in the field of football broadcasting, which enhances one of our most beautiful events and brings together more and more of the public. Through this new partnership with a key player, we are expanding the audience of Total CHAN to make it an essential destination for football fans in Africa.”

Lily Meng, general manager of StarTimes media division, added: “StarTimes is committed to promoting African football. This partnership with CAF marks a milestone for us. Working together with CAF to broadcast Total CHAN, StarTimes is now able to bring football fans throughout the continent closer to their favourite teams and players.”

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SuperSport to cease airing CAF matches

MultiChoice Group’s SuperSport has revealed it will stop broadcasting Confederation of African Football (CAF) content until further notice.

The pay TV channel will not be able to air the AFCON under-23 championship and qualifiers, which are meant to kick off this weekend, after the agreement between the CAF and France-based media group Lagardère Sports was terminated.

Joe Heshu, MultiChoice’s executive for corporate affairs, said: “SuperSport is in a difficult position where it cannot broadcast the CAF games without a firm contract in place. SuperSport had previously bought these broadcast rights from Lagardère.”

CAF scrapped a US$1bn TV and marketing rights deal with Lagardère Sports after a Cairo court ruled that the agreement violated Egyptian competition rules because Lagardère was chosen as CAF’s exclusive agent for rights for an uninterrupted 20-year period without an open tender.

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