Telecoms company MTN Group and pay TV operator DStv have won places in marketing body Brand Africa’s list of the top 100 most admired brands on the continent.
The list for 2022, which looked at Nigeria, West Africa and Africa as a whole, was compiled by Johannesburg-based company Brand Africa and was revealed at a ceremony held in Lagos, Nigeria.
MTN ranked as the most admired African brand, while MultiChoice-owned DStv was named top media name, followed by the BBC and CNN in that category. Broadcaster Channels TV was the most admired Nigerian media brand.
Overall, taking into account both African and non-African brands, US footwear maker Nike took the top spot once again as most admired brand in Africa, as it did in 2021 and 2020. Overall, only 17 of the top 100 brands originated in Africa, including MTN (10th place), Globacom (32nd) and DStv (37th).
Thebe Ikalafeng, founder of Brand Africa, said: “No one can do Africa better than Africans.” But he acknowledged that Africans often undervalue the continent’s brands, which is why he launched Brand Africa in 2010, to drive collaboration promoting African places, products and people.