Nigerian media firm Envivo Communications is launching an over-the-top (OTT) streaming service called nVIVO TV to increase its offering of Nollywood and international video content to devices throughout Africa.
Africa continues to register low television penetration within households, and there is still on average of only one cinema screen per million people. As a result, streaming video is fast becoming the most popular way to watch movies, shows and other content, as many households having smartphones or other mobile devices.
To help broaden the availability of video in Africa, Envivo will offer streaming video services for Nollywood and international content across mobile devices including phones, tablets and PCs.
nVIVO TV will use Cisco OTT video solutions and will be made available in early 2018.
“The vision of nVIVO TV is to drive the African and African diaspora market towards a new online streaming experience that provides significant domestic content,” said Olu Obadina, chairman and chief innovation officer at Envivo.