Tag Archives: CineMagic

M-Net adds pair of new channels

South African pay television platform M-Net has launched two new channels, called Magic Showcase and CineMagic.

Nomsa Philiso

Magic Showcase has began airing as an 18-hour channel showing a selection of MultiChoice’s locally produced documentary, drama, lifestyle, reality and kids’ programming, plus music specials and stand-up comedy. Its shows include Our Perfect Wedding, reality TV’s modern classic Being Bonang and the award-winning telenovela Legacy.

Meanwhile, CineMagic, which is a 12-hour movie channel, will debut on November 14 showcasing locally made African films as well as international independent titles.

Nomsa Philiso, CEO of general entertainment, said: “At MultiChoice Group, we are committed to giving our subscribers on varying packages the best content there is to offer. We are proud to grow the EasyView content slate, allowing our subscribers on this package to enjoy award-winning and top-tier local shows and movies from across the continent.”

Director of M-Net channels Jan Du Plessis added: “The addition of two new M-Net channels to the EasyView package only further enhances the subscriber viewing experience. We’ve used the M-Net model in conceptualising and branding the channels – the look and feel are inspired by the mother brand, Novela Magic. We trust that viewers will be pleased with the channels and their offerings once they go live.

“In order to make way for these two brand-new, exciting channels, Novela Magic will be closing as of November 27 in South Africa but will remain in the rest of Africa.”

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CineMagic lands on MTN, Vodacom

South African VoD service CineMagic has joined the MTN Play and Vodacom Video Play mobile content platforms.

The service, which was launched recently by content licensing company Exceptional Rights, offers shortform director-driven movies, series and documentaries each between five and 30 minutes long.

Joanne Raphael-Katz at Exceptional Rights said there is an unmet consumer demand for short movies that display beautifully on mobile.

“The support from the mobile networks recognises the confidence they have in CineMagic’s snackable little movies and the fact that South African mobile users want video designed for their cellular devices and not for traditional TV broadcast,” she said.

The VoD service has plans to expand its presence into other Sub-Saharan countries following a settling period and it has already secured a broad range of French shortform content for French-speaking African territories.

“This is true curated content because there are very few movie studios globally dedicated to the production of short movies and series. This means we proactively procure content from individual companies, filmmakers, producers and artists, and pre-Covid we also actively visited African and European film festivals to source short movies,” added Raphael-Katz.

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