Tag Archives: Cameroon

Eutelsat leads in DTH satellite markets

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European satellite platform Eutelsat is the market leader in the satellite TV market in Nigeria, Cameroon and Ivory Coast, according to new research.

Eutelsat’s position in the TV market was revealed in a study by media research firm Nielsen in the three countries. It involved one-on-one interviews with 3,000 households in Nigeria, 2,000 in Cameroon and 2,000 in Ivory Coast.

It was discovered that DTH satellite television was the most used TV delivery technology in Ivory Coast, reaching 68% of households, and a very popular method in Nigeria (41% of households) and Cameroon (38% of households).

This translates as 1.5 million satellite TV households in Ivory Coast, 10.3 million in Nigeria and 1.3 million in Cameroon. Of this installed DTH base, Eutelsat’s satellite signals reach 240,000 households in Ivory Coast, five million in Nigeria, and 940,000 in Cameroon.

“Eutelsat is pleased to have established a strong presence in the regional audiovisual landscape, providing millions of households with access to a wide range of local and international channels,” said Nicolas Baravalle, VP for sub-Saharan Africa at Eutelsat.

“This study confirms that Eutelsat’s 16° east position is the leading position for free-to-air broadcasting in Cameroon and Ivory Coast and that Eutelsat’s three positions – 36° east, 7° east and 16° east – serve the largest combined audience in the Nigerian market,” he added.

“It is a testament to our long-standing partnership with many of Africa’s leading TV channels and bouquets. We look forward to strengthening these partnerships to develop our services as these dynamic markets continue to evolve.”

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Malta Guinness gameshow returns

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Auditions for The Maltavator Challenge

The pan-African gameshow organised by Nigerian beverage company Malta Guinness is back for a second season.

The Maltavator Challenge will feature contestants from Nigeria, Cameroon, Ghana, Ivory Coast and Ethiopia, who will compete to win US$20,000 and other prizes. The contestants will take part in both mental and physical tasks and activities.

While auditions recently took place in Oyo State capital Ibadan, the search is still on to find more contestants from other cities in Nigeria who will make it to the final stage of the competition.

Ifeoma Agu, brand manager of Malta Guinness, said: “The Maltavator Challenge is a Malta Guinness platform that showcases how consumers can turn the Malta goodness into greatness.

“This is in tandem with the brand purpose of Malta Guinness, which exists to fuel the can-do spirit of Nigerians as seen here today with the impressive turn-out of Nigerian youths in Ibadan to contest for a chance to represent Nigeria in the Pan African TV show.”

Although the air date has not yet been announced, the show will be carried by major TV stations across Nigeria and in other participating African countries.

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Maltavator Challenge comes to Lagos

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A US$20,000 prize is on offer to the winner of Maltavator Challenge

Pan-African gameshow Maltavator Challenge, organised by Nigerian beverage company Malta Guinness, is set to take place in Lagos on December 1 at the National Stadium, Surulere.

Following auditions in Ibadan, Enugu, Abuja and Benin, the second season of the show will have its final auditions in the city of Lagos.

Contestants from Nigeria, Ghana, Cameroon, Ivory Coast and Ethiopia will compete for a chance to win US$20,000 and other prizes in various mental and physical challenges and games.

The Maltavator Challenge is in search of contestants that are strong, fast and smart, who will join winners from the previous auditions to battle it out at the grand finale for the final spots on Team Nigeria.

Aspiring contestants – known as Maltavators – should arrive at the venue by 7am dressed in their sport gear to tackle the obstacle games.

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