European satellite platform Eutelsat is the market leader in the satellite TV market in Nigeria, Cameroon and Ivory Coast, according to new research.
Eutelsat’s position in the TV market was revealed in a study by media research firm Nielsen in the three countries. It involved one-on-one interviews with 3,000 households in Nigeria, 2,000 in Cameroon and 2,000 in Ivory Coast.
It was discovered that DTH satellite television was the most used TV delivery technology in Ivory Coast, reaching 68% of households, and a very popular method in Nigeria (41% of households) and Cameroon (38% of households).
This translates as 1.5 million satellite TV households in Ivory Coast, 10.3 million in Nigeria and 1.3 million in Cameroon. Of this installed DTH base, Eutelsat’s satellite signals reach 240,000 households in Ivory Coast, five million in Nigeria, and 940,000 in Cameroon.
“Eutelsat is pleased to have established a strong presence in the regional audiovisual landscape, providing millions of households with access to a wide range of local and international channels,” said Nicolas Baravalle, VP for sub-Saharan Africa at Eutelsat.
“This study confirms that Eutelsat’s 16° east position is the leading position for free-to-air broadcasting in Cameroon and Ivory Coast and that Eutelsat’s three positions – 36° east, 7° east and 16° east – serve the largest combined audience in the Nigerian market,” he added.
“It is a testament to our long-standing partnership with many of Africa’s leading TV channels and bouquets. We look forward to strengthening these partnerships to develop our services as these dynamic markets continue to evolve.”