Tag Archives: C3 Africa Network

Content rules at C3 Africa Network

The third C3 Africa Network creative content conference gets under way

Nigerian content market C3 Africa Network held its third creative content conference at the Genesis Deluxe Cinema in Lekki, Lagos yesterday.

In attendance were industry leaders and Nigerian and international filmmakers. Various panel sessions highlighted key issues and debated how African content can be improved and distributed globally.

The first panel session was entitled Exporting African Culture and involved Ope Ajayi, VP of Genesis Cinema; Ghanaian animator Francis Brown; UK-based professor of film Florence Ayisi; and South African filmmaker Dumi Gumbi.

The panellists agreed there has to be more divergence of content in Africa, other than the usual comedy shows. “Make films that can have a global appeal and are in our indigenous languages in order to preserve our culture,” Ajayi urged.

The second session looked at the distribution of content and the panellists were Damola Layonu, operations support manager at Film One Distribution; Ngozi Aderibigbe from law firm Jackson, Etti & Edu; and Tunde Onakoya from Iflix. Creating content that can sell outside the country of origin was the biggest concern during the session.

The third session discussed the impact of the digital revolution and included Olatubosun Alake, general manager of My-Film House; Dennis Igwebuike, director for YouTube channel Aforevo; Dami Dawson, content director at LITV; and Ngozi Okoli from Iroko Partners.

This debate addressed VoD platforms and what particular features they look out for when it comes to content.

The final session looked at funding and coproduction in Nollywood. Moderating was Amaka Nwosu and the panel members were Cynthia Nwuka, creative director at BOI and Simphiwe Ngcobo from Kwazul Natal Commissions.

Ngcobo said that for producers to have creative content, they must have collaborative partnerships. “Producers should produce for the global market and not for local consumption alone,” added Nwuka.

The C3 Africa Network was founded by MD Somto Ajuluchukwu. For Content Nigeria’s in-depth interview with him, click here.

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Third C3 Africa Network event lined up

Nigerian content market C3 Africa Network, organised in partnership with the Africa International Film Festival, is set to hold its third creative conference next week.

Somto Ajuluchukwu

The event will take place on November 13 at the Genesis Deluxe Cinema in Lagos.

It aims to bring together industry leaders and voices and also feature international corporations and influencers in the West African and Nigerian film and TV markets.

“We’ve established strong relationships with distribution titans inside Africa and across the world and have an open forum where members of the C3 Network are given opportunities to sell their content locally and internationally,” Somto Ajuluchukwu, MD of C3 Africa Network, told Content Nigeria.

“With well targeted panel sessions, we create avenues for upstream networking of young producers with major local and international studio executives who we invite as guests. One of our new features is the coproduction pitch, where we provide producers with funding opportunities for ideas to come to life.”

C3 Africa Network promises to reveal trade tips and offer a venue to network and engage in pitch competitions that will help bring stories to the screen.

“C3 Africa doesn’t recognise or make active plans to surpass similar platforms. Our key mission is to add value to producers, buyers and distributors alike, annually across West Africa and, over time, globally. We understand the core problems of local producers and what distributors and buyers are looking for, and we connect the dots annually, not only in Nigeria but the market growing in Accra,” added Ajuluchukwu.

“Our vision is take account for between N300m and N500m in trade, purchase and production value. By 2020, we are amassing those numbers as we are the meeting point for multiple collaborations that have happened in the past year. Also, note that we have been in operation for one year and are about to do our third event.

“However, what drives our market is data. We breath data and that is one of the key criteria in how we structure the event. It’s also shared in our annual magazine, making its maiden launch at this November edition. We are more interested in collaborating with like platforms in formulating a powerful industry than competing.”

Funding, technology and education are three of the elements needed to advance film production, claims Ajuluchukwu. “We need more film schools, we need more technology to make projects and we need larger budgets behind production and exhibition to advance both large and small-scale productions while building more cinemas as the market is under-served,” he said. “The industry needs to be lucrative and liquid, and that only comes from the injection of funds.”

“This gives us, as a platform, the power to steer the growth of the industry with progressive partners with a bird’s eye view of industry best practice and practical data which investors would roll over for. It’s a thought-about process. We plan to be a one of the vertebrae forming the backbone of the industry.”

C3 Africa Network is also partnering with African pay TV group MultiChoice to bring buyers to the market alongside key players for the networking sessions, as well as bringing the international market to meet local partners.

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