Bundesliga International has partnered with sports rights agency Sportfive to market free-to-air TV rights to German top-flight football within sub-Saharan Africa for the next three seasons.
The dedicated package for sub-Saharan African free-to-air broadcasters contains one high-profile Bundesliga game per match day as well as a weekly preview show and a highlights show.
Bundesliga International said the partnership underlined its overall strategy to create localised content for each market, develop close relationships with each broadcaster and showcase German football in a relevant and engaging way.
“Partnering with broadcasters in multiple countries across the regions of sub-Saharan Africa and Latin America allows us to deliver the Bundesliga in a way that is relevant, engaging and tailored specifically to local fans,” said Bundesliga International CEO Robert Klein.
“This remains an integral part of our strategy and we are already seeing the fruits of this approach.”
Among other countries and partners, deals have already been agreed with Ghanaian public broadcaster GBC and Nigerian free-TV satellite provider OurTV.