Pay TV operator MultiChoice has won four awards at the Brands and Advertising Awards of Excellence held in Lagos.
The annual ceremony, organised by Marketing Edge and themed ‘Story telling as a new paradigm shift in contemporary brand building: Convergence of creativity and technology,’ was aimed at celebrating the most innovative minds in the integrated marketing communications industry.
The company won the Outstanding Entertainment Services Provider of the Decade award, while its DStv and GOtv brands received the Outstanding Pay-TV Brand of the Decade and Innovative Digital Terrestrial Television Brand of the Year awards respectively.
Martin Mabutho, MultiChoice Nigeria’s chief customer officer, also received the Outstanding Brand Personality of the Year award.
John Ajayi, CEO of Marketing Edge, said: “Our resolve to recognise and reward our deserving awardees, peers and gladiators – some of them personalities and institutions that have contributed tremendously to the nation – is a result of, and in sync with, our raison d’être, which is promoting the brand idea.”