Greenworld Communications in Nigeria has entered into a partnership with Turner Africa to offer its customers advertising services.
Greenworld’s customers will be able to access various services on certain Turner channels, which operate all over the continent, including Cartoon Network, Boomerang and TNT.
Guillaume Coffin, Turner’s VP of sales and business development, France and Africa, said: “The partnership with Greenworld is an important move for Turner’s developments and regional relevance in west Africa. Its expertise and ability to innovate as well as its event-based advertising know-how convinced us to sign this new partnership.”
Greg Anobili, VP and CEO of Greenworld, said: “This partnership furthers the multi-channel vision of Greenworld, where we can provide advertisers with desirable audiences over multiple platforms. The implication is that we will make it possible to greatly amplify advertising campaigns and brands alike, working closely with the brands to drive better ROI and reach for clients.”
Greenworld will provide a team that can produce high-impact and cost-effective advertising content and sponsorship packages on the Turner channels, the company said. It is also offering Turner Africa a dedicated television and integrated sales team.
Under the partnership, the TV sales division of Greenworld will expand into other genres such as blockbuster movies, including I Am Legend and Miami Vice, and programmes for kids.
Anobili claimed the partnership will “strengthen Greenworld’s offering to the market,” adding: “Television is an increasingly important part of our strategy and we will now be able to offer our clients a more extensive media buy that delivers diverse content opportunities, audiences and return on investment.”
Turner is a Warner Media company and Turner channels are available on DSTV and terrestrial TV in Nigeria in several packages.