International pay TV company Canal+ has partnered with solar energy firm Bboxx to provide Africans with greater access to TV news and entertainment.
Through the partnership, underserved African households in rural, peri-urban and urban communities that are living off-grid or without a reliable grid connection will have access to electricity and to TV content via a bundled offer.
According to Bboxx, the deal will provide access to more than 100 channels and radio stations, such as A+, France 24 and Trace Africa, added to a selection of local channels, at an affordable price.
This is the first time Canal+ has adapted its business to the pay-as-you-go model used by Bboxx’s energy technology. The intention is to make the service more affordable and accessible to underserved communities.
Mansoor Hamayun, CEO and co-founder of Bboxx, said: “During Covid-19, Bboxx has been experiencing strong demand for energy – an essential need. Alongside this, the pandemic has meant more people are staying at home than ever before. Having access to news and entertainment to stay informed on current affairs while keeping entertained has never been so important.”
David Mignot, CEO for Africa at Canal+, added: “We are delighted to partner with an established next-generation utility like Bboxx to extend our footprint to new customers and make television accessible to the greatest number of people by removing the barrier of access to electricity.”
Bboxx and Canal+ services will be accessible by several hundred thousand people in the next few years, and the roll-out in Africa will begin in the Democratic Republic of Congo and Togo.