Tag Archives: BBC Lifestyle

Viu takes BBC Studios package for SA

Homegrown Tastes South Africa

International OTT streaming service Viu has picked up its first package of content from BBC Studios’ distribution slate, including dramas, documentaries and kids’ content, for its platform in South Africa.

The agreement, covering 150 hours of programming, marks the first sale of cookery show Homegrown Tastes South Africa, BBC Lifestyle’s local commission which launched earlier this year.

The 10-part series, produced by BBC-backed South African production company Rapid Blue, follows chef and TV personality Lorna Maseko on a culinary expedition across South Africa.

The deal also includes the first five seasons of Luther, Orphan Black and drama anthology series Small Axe by Oscar-, Bafta- and Golden Globe-winning filmmaker Steve McQueen.

For younger audiences, UK preschool animated series JoJo & Gran Gran, featuring a black British family, will be available to stream. Based on a best-selling book, the series tells the story of a four-year-old girl and her fun and wise grandmother who teaches her about relationships and the many wonders of life and the world.

English-language learning series Yakka Dee will also be available on the Viu platform.

“This deal marks the first with Viu and the first sale of our local commission, Homegrown Tastes South Africa,” said Pierre Cloete, commercial director for Africa at BBC Studios.

Ryan Solovei, country manager for South Africa at Viu, added: “This deal marks the first of its kind – this is an indication that there is growth and further opportunities in what is and will continue to be a dynamic entertainment market. This is an indication of Viu’s commitment to South Africa and Africa at large.”

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BBC Studios Africa readies reality show

Listing Jozi

BBC Studios Africa channel BBC Lifestyle is set to launch a reality TV series about high-end property brokers next month.

South African series Listing Jozi is a reality follows the lives of some of Johannesburg’s most successful brokers as they try to sell multimillion-rand properties. The show will debut on BBC Lifestyle on 16 June.

The series is produced by AlternaTV’s Nico Nel, Trevor Kaplan and Justin Hardman and  distributed by South African distribution company AAA Entertainment.

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BBCS creates new BBC Lifestyle feed

BBC Studios (BBCS) has announced plans to create a separate BBC Lifestyle commercial channel that will be broadcast across Sub-Saharan Africa, in countries including Nigeria, Ghana, Uganda, Tanzania, Kenya and Ethiopia.

Sarah-Jane Harling

From September 1, advertisers in those countries will be able to reach modern female audiences through the channel feed, which is available across sub-Saharan Africa on MultiChoice’s pay TV service for DStv Premium, DStv Compact Plus and DStv Compact subscribers.

Sales for the BBC Lifestyle feed will be managed by MultiChoice’s DStv media sales arm on behalf of BBCS and advertisers targeting South African and SADC audiences will be able to reach those upmarket audiences on the current BBC Lifestyle feed.

“This will enable advertisers to target client needs through a combination of traditional advertising spots and tailored creative solutions,” said BBCS in a statement.

Cookery, entertainment series and aspirational design shows on BBC Lifestyle will include Come Dine With Me South Africa, Dinner Dates, Bake Off: The Professionals and the newly commissioned First Dates South Africa, which are watched by Kenyan and Nigerian audiences.

Sarah-Jane Harling, advertising account director for Africa at BBCS, said: “This is a significant step to offer brands the opportunity to align with BBC Lifestyle’s premium global and local content and extensive reach across Sub-Saharan Africa.

“With its unique mix of entertaining programming, the channel now offers dedicated ad breaks for South Africa and Africa, and remains a very attractive environment for advertisers operating on the continent.

“It enables BBC Lifestyle to assist brands wanting to specifically reach aspirational households in South Africa as well as consumers in Sub-Saharan Africa separately.”

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