Tag Archives: Ayeni Adekunle

NECLive’s ninth edition set for Lagos

The ninth edition of NECLive, the annual umbrella gathering of the Nigerian entertainment and creative industries, will be held on April 27 at the Landmark Event Centre in Lagos.

Ayeni Adekunle

The hybrid event will be themed ‘Sustaining the Africa Momentum’ and will explore how African creatives and entertainers can use digital media and technology as tools to build sustainable economic power for themselves, the industry and their nations.

The conference, which first took place in 2013, will feature a series of keynotes, panel sessions and live performances by African entertainers with live global broadcast across cable TV, radio and online. It will also bring together key industry players from across Africa to explore how entertainment can be used as a vehicle for driving social change on the continent.

There will be discussions focused on the cross-border opportunities available to Africa’s entertainment industry through the Africa Continental Free Trade Area when it becomes fully operational, as well as global opportunities available within diaspora communities.

NECLive convener Ayeni Adekunle said: “In the past two years, we’ve seen how powerful entertainment and pop culture can be in influencing social change and driving narratives. NECLive has been at the forefront of conversations around moving the entertainment industry forward and maximising its potentials.

“For the ninth instalment, we’re continuing with this mission by engaging relevant stakeholders in discussions that will set the tone for the future of not just the industry but our continent as a whole.”

Femi Falodun, CEO of communications and media company ID Africa, added: “Creativity, pop culture, technology and youthful energy are some of the most powerful forces that can create meaningful social and economic change in Africa today and tomorrow.

“The true potential of Africa’s creative sector will be fully unlocked when practitioners have acquired the necessary skills and tapped into the growing global interest in the unique African offering. This is why NECLive9 is bringing together key industry players from across the continent for a much-needed conversation on how to sustain the Africa momentum.”

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NEC 2018 opens for registration

Registration is now open for the sixth Nigerian Entertainment Conference (NEC), which takes place in Lagos on April 25.

NEC host and comedian Tee A

This year’s conference will focus on the theme Understanding Emerging Markets, Trends & Opportunities.

It will explore how the creative industries in Nigeria can exploit the tools that innovative technology provides and how best to use them to develop the industry and create impact, locally and internationally. It will be hosted by comedian Tee A.

Organised annually since 2013, NEC brings together practitioners from different spheres of the entertainment industry for one day of conversations, workshops, exhibitions and masterclasses.

NEC founder Ayeni Adekunle said: “As the entertainment business the world over continues to see rapid, shocking changes, with the future of the industry increasingly relying on IT and new ideas, NEC is bringing practitioners in Nigeria together to put our house in order, while taking concrete steps to study global trends, understand them, master them and put them to use – for the benefit of practitioners, consumers, corporates and society.”

Ayeni Adekunle

Registration to attend NEC is underway and the event will be held at Landmark Event Centre, Oniru, Lagos.

Speakers from previous editions of NEC include Toyin Abraham, Basketmouth, John Ugbe, Banky W, Funke Akindele and D’banj. This year’s speakers and panelists are yet to be announced.

NEC will be aired live on cable and online TV, although the channels carrying it have yet to be revealed.

Sponsors of the conference include MTN, Beat FM, Black House Media, COSON, Cool FM, MultiChoice Nigeria, Bank of Industry, The British Council, NET and Interswitch.

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