The ninth edition of NECLive, the annual umbrella gathering of the Nigerian entertainment and creative industries, will be held on April 27 at the Landmark Event Centre in Lagos.
The hybrid event will be themed ‘Sustaining the Africa Momentum’ and will explore how African creatives and entertainers can use digital media and technology as tools to build sustainable economic power for themselves, the industry and their nations.
The conference, which first took place in 2013, will feature a series of keynotes, panel sessions and live performances by African entertainers with live global broadcast across cable TV, radio and online. It will also bring together key industry players from across Africa to explore how entertainment can be used as a vehicle for driving social change on the continent.
There will be discussions focused on the cross-border opportunities available to Africa’s entertainment industry through the Africa Continental Free Trade Area when it becomes fully operational, as well as global opportunities available within diaspora communities.
NECLive convener Ayeni Adekunle said: “In the past two years, we’ve seen how powerful entertainment and pop culture can be in influencing social change and driving narratives. NECLive has been at the forefront of conversations around moving the entertainment industry forward and maximising its potentials.
“For the ninth instalment, we’re continuing with this mission by engaging relevant stakeholders in discussions that will set the tone for the future of not just the industry but our continent as a whole.”
Femi Falodun, CEO of communications and media company ID Africa, added: “Creativity, pop culture, technology and youthful energy are some of the most powerful forces that can create meaningful social and economic change in Africa today and tomorrow.
“The true potential of Africa’s creative sector will be fully unlocked when practitioners have acquired the necessary skills and tapped into the growing global interest in the unique African offering. This is why NECLive9 is bringing together key industry players from across the continent for a much-needed conversation on how to sustain the Africa momentum.”