Viacom International Media Networks (VIMN) has agreed a deal that puts several of its global channel brands on mobile operator MTN’s short-film streaming platform in Nigeria.
MTN’s Shortz platform will carry shortform content from VIMN brands including Nickelodeon, MTV, MTV Base and Comedy Central as part of the deal, which VIMN secured alongside Lagos-based Arial View Nigeria and MTN.
Under the deal, MTN subscribers will have the possibility to watch all the best shortform video from the iconic VIMN brands via their favourite devices. The deal licenses AVNL to distribute and monetise content to MTN, Africa’s largest mobile network operator with more than 200 million subscribers, including 57 million in Nigeria alone.
Mobile penetration and the demand for short and bite-size content continues to grow in sub-Saharan Africa, thus making MTN Shortz a strategic and long-term platform to reach audiences.
VIMN announced the MTN deal together with a similar content licensing deal with Vodafone in Turkey, which took 300 hours of VIMN’s SVoD content, versioned in Turkish, from Nickelodeon, Nick Jr and Teennick. The content will be distributed exclusively for mobile consumption via the Vodafone TV app.
VIMN has also launched the MTV+ Prime Video Channel on Amazon in Germany and Austria. Prime members can add MTV+ to their existing Prime membership for €2.99 per month. The new offer gives Amazon Prime Video members the ability to access the linear MTV Brand New channel and various premium MTV content on-demand.