Tag Archives: Arewa24

Arewa24 expands slate to mark anniversary

Hausa-language Nigerian entertainment and lifestyle channel Arewa24 has expanded its slate of programming to mark its seventh anniversary.

Jacob Arback

The free-to-air satellite channel’s new content will debut next month, featuring original dramas, a women’s talkshow, kids’ edutainment series, football shows and more studio shows.

Among the titles are three Hausa dramas: Buka Afrikana, an ensemble sitcom set in a local diner in Nigeria’s Middle Belt; a new season of Labarna, one of the most popular Northern Nigerian dramas; and mystery crime drama Sirrin Boye.

The women’s talkshow is Mata A Yau, meaning Today’s Woman in Hausa. It will feature four dynamic co-hosts from different backgrounds and ages discussing important issues that women currently face in Northern Nigeria.

Meanwhile, US kids’ favourite Sesame Street will be dubbed into Hausa for the first time, while African children’s animated superhero series Super Sema will also debut in Hausa.

Two football-focused shows will also have their premieres, Homage and Perfection.

In addition, new seasons of Arewa24’s original runaway hit drama series Kwana Casa’in and Dadin Kowa are currently in production and will debut in October.

Arewa24 CEO Jacob Arback said: “Many people don’t realise that there are over 80 million Hausa speakers in Northern Nigeria and the Sahel, and the region is bursting everywhere with young talent.

“What I am most proud of, however, is how our management and staff, comprised of such diverse Nigerian backgrounds, ethnicities, tribes, religions and geographies, can all gather as a team in Kano, Nigeria, to produce some of the best programming coming out of Africa today.”

Arewa24 reaches more than 40 million Hausa speakers in Nigeria and West Africa. This footprint is achieved through its Eutelsat satellite free-to-air broadcast and via the StarTimes pay TV bouquet channel 138, as well as carriage on MultiChoice pay TV platforms DStv and GOtv. It is also available via pay TV platform TSTV and on the Canal+ pay TV service in Niger, Chad and Cameroon.

Most of these new shows will also be immediately available on Arewa24 On Demand, the channel’s global subscription video-on-demand service connecting Hausa-speaking families around the world to Northern Nigerian entertainment, culture and lifestyle.

Arewa24 is owned by US-based not-for-profit organisation Equal Access International and is supported by USAID, UNESCO, the World Bank and other charitable foundations.

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Arewa24 marks anniversary with new series

Dandalin Sesame has been created through a partnership with Sesame Workshop

Arewa24, the Hausa-language entertainment and lifestyle TV channel and production studio in West Africa, is marking the sixth anniversary of its launch with a slate of new shows.

Arewa24 aims to provide an authentic Northern Nigerian voice for its audiences and reflect the region’s pride in local culture, arts and lifestyle for Hausa-speaking families.

The new slate coming to the channel this month features drama series such as Labarina, directed by Nigerian filmmaker Aminu Saira; season two of popular comedy series Gidan Badamasi; new episodes of Dadin Kowa, the longest-running drama series in Northern Nigeria; and fellow hit drama series 90 Days.

For kids and young viewers, the channel will air a Nigerian version of classic US children’s show Sesame Street. Dandalin Sesame will feature lovable characters in a Nigerian cultural context and in Hausa.

The channel will also air kids’ educational show Akili & Me; animated series My Better World, which follows the adventures of six African teens as they navigate the complex challenges of school, family and friendship; and youth magazine show The 77%, which highlights the Africans under-35s shaping the continent’s future.

Travel, lifestyle and profile show Jakadan Arewa will also debut, featuring Hausa personalities, musicians and communities in other African countries and beyond.

John Ekainu, Arewa24’s studio general manager, said: “There is no better way to celebrate our sixth anniversary than to treat our viewers to a special collection of new Hausa dramas, kids’ and youth shows, and other family-friendly entertainment programs that anchor our line-up. All of these new shows will be available on the company’s global subscription streaming service Arewa24 On Demand, reaching Hausa speakers around the world.”

Arewa24 also airs Kannywood movies and has licensed a collection of new titles that will be rolled out in the weeks and months ahead.

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