Nigerian family entertainment channel TVC has launched new on-air branding, revealed today by parent company TVC Communications.
The move followed research which suggested viewers and advertisers saw the channel’s look as dated and dull,.
TVC Communications CEO Andrew Hanlon said: “Today, we have unveiled a new brand identity, which is reflective of all the key elements identified in that research and is the creation of some of Nigeria’s most talented graphic artists and designers, from both within and outside TVC.
“Our new brand is reflective of our core audience of 15- to 39-year-olds, who are young and modern, ambitious, bright, international in their outlook, yet very much Nigerian and fiercely proud of it.”
TVC’s positioning statement is now ‘Pure Entertainment,’ which will be reflected in the network’s programmes, which will aim to capture Nigeria’s diversity and richness.
“The new brand identity reflects the values and interests of today’s modern entertainment audience, which will be placed across all TVC programming genres, content and formats,” added Hanlon.
“TVC is watched by almost four million Nigerians every day, and as one of the country’s biggest and most successful broadcasters we wanted to reimagine our brand to reflect the ambition of our viewers and the renewed direction of our channel.”
TVC can be found on GOtv channel 27, Play TV channel 801, and StarTimes channel 121.