Tag Archives: Amazon Prime Video

African SVoD subs to triple by 2026

Subscription video-on-demand (SVoD) is predicted to explode in Africa, with the number of people paying for SVoD subscriptions across the continent set to reach 15.06 million by 2026, according to new research.

UK-based Digital TV Research said this figure is almost triple the 5.11 million SVoD subscribers expected at the end of 2021. South Africa and Nigeria will each contribute 2.3 million out of the 10 million new additions and will be the only countries with more than one million subs in 2026.

Simon Murray

Netflix’s subscribers are expected to double to 5.84 million by 2026 and it will still be the continent’s most popular SVoD service. However, its share of the African SVoD market is predicted to fall to 39% by that year as rival services gain popularity.

US-based Netflix will account for 2.6 million (51%) of the continent’s 5.11 million SVoD subscribers by the end of 2021. Second-place Showmax, part of South Africa’s MultiChoice, is expected to hit 861,000 (17%) by the end of this year. Third-place Amazon Prime Video is expected to hit 575,000 (11%) by the end of this year.

Netflix’s subscribers are expected to double to 5.84 million by 2026 and it will still be the continent’s most popular SVoD service. However, its share of the African SVoD market is predicted to fall to 39% by that year as rival services gain popularity.

Late-to-market Disney+, for example, will start in Africa in 2022 and only in an expected 12 countries but is forecast to amass 2.17 million subscribers by 2026. Amazon Prime Video will see subscriptions grow to 1.9 million in 2026 but it will drop behind Disney+ and Showmax (on 2.1 million) in popularity in 2026.

Simon Murray, principal analyst at Digital TV Research, said: “The selective launch plans from some global platforms work in favour of regional players such as Showmax and MyCanal.”

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MultiChoice to add Netflix, Amazon

Pay TV company MultiChoice is set to add international streaming services Netflix and Amazon Prime Video to its DStv platform.

Calvo Mawela

With its recently released 2019/20 financial results, the pay TV company has shown growth in South Africa and the rest of sub-Saharan Africa, adding roughly 900 000 DStv and GOtv subscribers.

Calvo Mawela, MultiChoice’s CEO, said: “We are pleased with our performance and the resilience we have demonstrated this year. Our healthy balance sheet positions us well to weather uncertainties in our markets going forward.

“We have long been a content aggregator and this is proof of our aggregator model at work, providing simplicity, choice and convenience for our customers. As our industry evolves, we believe that we are well positioned to benefit from both worlds – a large, growing pay TV market in Africa, as well as an emerging over-the-top opportunity, where our own OTT services and aggregation capabilities can drive success.

“MultiChoice has shown a 5% increase in subscriber growth in its 2019/20 financial year, taking its total pay TV subscriber base to 19.5 million households. South Africa still represents MultiChoice’s biggest and most powerful market, with 8.4 million pay TV households, while the rest of Africa combined represents 11.1 million households.”

Besides adding two global streaming services, MultiChoice is also getting ready to roll out its as-yet-unnamed ‘DStv dishless,’ stand-alone DStv streaming service that will mimic its existing direct-to-home  service but without the need for any installation.

With these additions, existing subscribers will have access to further streaming services through DStv, paying their monthly bill in local currency for the add-ons, lessening payment friction and providing one place for subscribers to find and watch content.

The company is also planning two new coproductions, Blood Psalms and Rogue; to launch four new local-content TV channels, including a new action-movie channel; and to further ramp up local content production in 2021.

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SPT’s Alex Rider heads to Africa

Eleventh Hour Films’ Alex Rider

Kids’ spy drama Alex Rider, from Sony-backed Eleventh Hour Films, has been picked up in almost 100 territories around the world, including all major African markets.

Distributed by Sony Pictures Television (SPT), the adaptation of Anthony Horowitz’s young-adult spy novels has been acquired by South Africa-based M-Net, which will offer the show on Showmax across sub-Saharan Africa, including South Africa.

Meanwhile, StarzPlay has taken the series for broadcast in multiple territories across the Middle East and North Africa and NENT Group will add it to its streaming service Viaplay in Sweden, Denmark and Norway.

The 8×60’ series has also been picked up by Kinopoisk HD in Russia and will air on Nova in Greece and DSmart in Turkey.

In Asia, buyers include Sony Liv in India, Korea Telecom in South Korea and U-Next in Japan, while TVNZ is streaming the series in New Zealand. Sony-owned AXN will broadcast it in multiple European territories, including Portugal, Hungary, Romania, Poland, the Czech Republic and Slovakia.

The news follows the agreement with Amazon Prime Video in the UK to carry the show from next month, while Movistar+ is showing the series in Spain. Deals for territories including the US, China and Australia will be announced soon, according to SPT.

Alex Rider was the first series commissioned by SPT’s international production and distribution divisions on spec, greenlighting the project independently to be distributed worldwide.

“When we started on this unique journey our aim was to create a premium drama that paid justice to Anthony’s novels, with exciting action scenes, nerve-shredding tension and great acting. Eleventh Hour have delivered just that. And at a time when the world needs escapism, there’s no better time for a new hero to step forward,” said Wayne Garvie, SPT’s president of international production.

Otto Farrant plays the lead role, with Brenock O’Connor, Stephen Dillane, Vicky McClure and Andrew Buchan co-starring. The adaptation is by Bafta-winning screenwriter Guy Burt (Bletchley Circle, The Borgias, The Hole).

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