UAE-based mobile technology company Mondia Media has launched its entertainment platform Monsooq in Nigeria.
Nigeria is the second country to get Monsooq following its recent launch in South Africa.
Monsooq users pay only for the time they spend consuming content, with customers buying entertainment time just as they would mobile airtime. The service offers movies, sports, educational content, books, series, games and music.
Mondia Group CEO Amadeo Rahmann described Nigeria as a great local content hub for Africa, with its media and entertainment industry (aka Nollywood) providing world-class content.
“Nigeria is currently the second largest film producer in the world in terms of the number of movies. The local industry employs about one million people and generates over US$7bn for the economy, and it is exciting to help provide another platform for this content,” he said.
“Africa is the next frontier in regard to digitisation. Our extensive footprint, increasing customer base and significant experience in the region make Africa a natural choice of focus for us. African markets, especially Nigeria with its large population and growth of digital streaming services, are primed for the democratisation of content.”
Adding that Mondia “is firmly focused on changing the way people consume entertainment,” Rahmann continued: “We have incredible reach and deep understanding of the geographies in which we operate, with over 1.4 billion potential users in these countries.
“Covid-19 has had such a dramatic impact on economies globally, deeply affecting consumers’ disposable income. We believe the Monsooq model is reflective of the changed financial situation of consumers while bringing much-needed entertainment during these difficult times.”
Mondia also highlighted PwC South Africa research from 2019 that showed entertainment and media spend in Nigeria jumped 25.5% in 2017 to US$3.8bn.